3 Ways to Connect With Your Audience in Your Sleep

Do you yearn to refer to your website as the "salesperson that makes you money in your sleep?”

While it isn't easy to accomplish, it’s certainly possible. I’m going to get you started.

The first step in making your website work for you is getting to know who your ideal audience really is in order to connect with them. For the purposes of this post, though, let's assume you have a good, detailed picture of your ideal client.

Because here’s what I’m going to share: I have three ways you can connect with the ideal audience that’s behind the screen.

Making your website your round-the-clock salesperson

Let me introduce you to a certain situation all solopreneurs encounter. In this situation, you’re a hypothetical business coach, and Sabrina just happens to be your ideal client.

Sabrina wants to improve her teaching presence, but she lacks confidence. So she does a quick search on Google with the query “how to gain confidence” and one of your blog posts pop up. She clicks it and reads. You have a few great tips she takes note of, but now she wants more. She starts to click around your website.

At this point, you have approximately 30 seconds to connect with Sabrina, answering her questions and enticing her to stick around. She doesn't necessarily know what she needs. It’s up to you, in that brief encounter, to introduce the option of hiring a business coach, and communicate the benefits of working with you rather than figuring it out on her own.

Together, let's explore three ways you can connect with Sabrina in those 30 seconds and how you can deliver the answers to her questions without actually having to be there:

1. Communicate via video/audio:

Providing quality video and audio content is one of the best and quickest ways you can connect, gain trust, and build credibility with a potential client. Here are a few ways in which you can use video and/or audio effectively:

Create an introduction video for your homepage. When Sabrina visits your website, she has concerns and questions that she needs you to answer for her. Develop an engaging, 30-second video that welcomes visitors to your site, and answers any or all of the following:

  • How can you solve my problem?
  • What makes you an expert?
  • Why should I trust you to hire you?
  • What would it be like to work with you?
  • How much does it cost to work with you?

Create a free video or video series for your email opt in. List building is a serious tool for increasing audience engagement. Use a free video or video series as your giveaway to entice sign ups. Be sure to make these videos educational and remember, someone like Sabrina doesn't know they need to hire you. Speak to what your ideal clients want and need.

Develop an educational webinar. Webinars are another fantastic tool for educating your audience, building your credibility, and allowing you to inspire a connection. And it doesn’t just have to be done in real time. Record a webinar and make it available via your site. Sharing or selling the recording will allow your visitors who didn't attend live, like Sabrina, a chance to obtain value and see you in action. Alexis Grant has a great example of this with her SEO for Bloggers webinar that can be accessed anytime, for free.

Host or guest appear on a podcast. I am not suggesting you start a podcast unless that is what you want to do -- it’s a big undertaking! However, being interviewed by someone who has a popular podcast allows you to share your expertise with someone else’s audience, and it can be linked to over and over again without any additional work by you.

2. Grant easy access to your calendar:

Perhaps video and audio aren’t for you. You still want to make that initial connection with Sabrina before she exits your site. What I’ve seen work: allow visitors to schedule a free consultation with you and get on your calendar instantly. This way Sabrina has access to you to ask any questions she might have and you are able to connect with Sabrina one-on-one to see if she's a good fit. The best part? all of the logistics can be taken care of while you sleep.

Easy scheduling tools you can use:

3. Talk directly to your ideal client in your written content:

Your written content on your website should be working for you all the time. When you write your content with your audience in mind, Sabrina will feel as if you are talking directly to her and not to the masses when she reads. Use more "you" and less "I." Make your visitors feel important, unique, and like they’ve found the right place.

Imagining connecting with one individual at a time makes all the difference in your writing. Consider their needs that you are fulfilling. Live conversations with new prospects mean sparking interest by framing your services in terms of how you can help them solve their problem -- and your written content on your website should do the same.

Each of these three strategies requires some upfront work, but once set up, they’ll begin the transformation of your website from passive tool to 24-hour salesperson. Because we all need some time off, right?

Which of these three strategies will you focus on and use for your business? Share with us below.

Google Hangout Alert: Personal Branding for Solopreneurs with Jessica Lawlor

For many One Woman Shops, we are our business, making personal branding a must-do. A strong personal brand creates recognition, trust, and loyalty among our readers, community members, and buyers.

Yet despite hearing "personal branding" over and over again, many of us struggle to understand how to get started in building our personal brand, how to apply that brand to various facets of our business, and how it can ultimately impact our business' success.

That’s why, this Wednesday, 10/29 at 8:30pm EST, One Woman Shop is chatting with personal branding expert and #GetGutsy leader Jessica Lawlor about how to successfully brand yourself with One Woman Shop members in a members-only Google Hangout.

Jessica is a successful One Woman Shop herself, side-hustling as a freelance writer and running her personal blog and community at JessicaLawlor.com. What's even more impressive is that she manages it all while making waves at her 9-5 job in travel & tourism.

In a one-hour video chat (with Q&A!), Jessica will educate One Woman Shoppers on the following:

  • Her top tips for personal branding
  • How personal branding will set you apart from the crowd
  • How to apply your personal brand to your blog, social media, and other pieces of your business
  • Where it's imperative for your personal brand to shine through

One Woman Shop community: want in on this free hangout and other fantastic resources to support you in solopreneurship? Check out our membership offerings now — and if you want to become an expert on personal branding with Jess, don’t delay! The Hangout is just TWO days away!

Members: Be sure to RSVP for the Hangout. Have specific questions for Jess? Post them in the forum. We can’t wait to learn with you!

Weekly Finds

Welcome to One Woman Shop Weekly Finds - where we members of the community scour the web to bring you a curated list of posts, links, and resources that we they think will help your business—and maybe even your life! This week’s curator: copywriter and social marketer Colleen E. Mayer.

For better or worse, the lines of personal and professional have long since blurred. The Muse has become my favorite stop for both work- and life-related advice. Recent favorite read? How to Recover From an Epic Email Fail. (It’s happened to the best of us!)

Let’s be honest: space in our inbox is valuable. I don’t sign up for regular newsletters often, but when I do, oh baby you can bet it is a good one. (Hello, One Woman Shop!) I follow news from DailyWorth every.single.day. and recently came across this gem featuring 8 Surprising Things You Can Get For Free. Excuse me while I plan what to do with all of the money I’ll be saving.

How closely were you following the #Under30Summit? This quick read sums up one output from the summit: everyone is now a content creator, but at what cost?

If you’re anything like me, you’ve dabbled with dozens of different apps that claim to make your business run smoother. I’m practically giddy over the idea of a simple, stylish app that’s actually functional, and I can actually swear by several on this list: 10 apps every entrepreneur needs.

Your LinkedIn connections, Facebook likes, and email list may be huge indicators of your influence in social circles. With the holiday season approaching, why not pick a cause and leverage the power of your own network? Sign up for a site like CauseVox or GoFundMe and tell everyone you know why they should join you for a day of giving.

Want to build up your social presence in advance of launching a campaign? First, make sure you’re everywhere you need to be. This post from Business Insider reveals the top demographics of social sites.

If you’re thinking about making the transition into solopreneurship, if you’re an experienced entrepreneur, or if you’re simply a living, breathing human being, read this genius post from Lifehack.

Day in the Life: Sabrina Bolin, Intuitive Coach + Hypnotherapist

Welcome to Day in the Life, where we peek into the lives and schedules of solopreneurs and freelancers. Today we’re chatting with Sabrina BolinSabrina is an Intuitive Coach and Certified Hypnotherapist who guides the energetically stuck back to their soul's purpose by teaching them to release limitations, strengthen their intuition and take more inspired action in life. Head over to her site to join The Tribe.

MyMiBoSo office

Upon waking, I pull my two dogs up into the bed for morning cuddles with me and my man - an essential part of starting my day filled with love.

I then roll out of bed and into my closet, which doubles as my meditation space. Depending on the day, I go through a chakra cleanse, breathing meditation, or self-hypnosis visualization journey to get myself grounded and ready to receive insights from my inner wisdom for my life and business.

Because I believe a healthy body is the best way to support a healthy mind and soul, I like to move my body before I check a single email. On busy days, this simply means the long walk around the block with my dogs, but I also like to turn it up a few times a week with a jog to the park, kettle bell swings, or time on my yoga mat.

I'm fortunate to have the support of a daily accountability partner through a fellow entrepreneur and dear friend, and my work day officially begins as we text each other to set our daily goals and intentions to stay on track with the weekly ones we share with each other at the start of every week. I review my Google calendar at this time as well as my Trello to do lists to check on what needs to be prioritized for the various ongoing projects I feel called to devote my time and energy toward.

From there I move into my office where I focus on working on the growth of my business - whether it's with new marketing experiments (because truly everything is an experiment - some just more guided than others!), crafting new programs and offerings, and finding other ways to connect directly with the clients I'm meant to serve. Currently in the works: my "Get Unstuck" training series and "The Inspired Life" podcast.

I typically unplug midday for writing, intuitive practices, and practicing what I teach - because truly, I'm most helpful to my people when I release my own limitations and strengthen my own intuition first. Nature is my muse, and I'm so lucky to have a home office surrounded by trees, with both an indoor and outdoor workspace that allows me to stay connected to my soul no matter where I'm working.

Most of my client sessions are in the late morning or early afternoon, so I take a moment before each session to reconnect and then release any busy-ness in my own mind - these sessions are not about me after all, and it is essential I am fully present so that I can meet them exactly where they are.

The late afternoon is the time to get back online and reconnect with my tribe; I aim to make myself available at least a couple of times daily via email and on social media so that I am not "always on" but present enough to make a difference. This is also a great time to connect with my tribes in the Facebook groups, as I connect with friends and mentors old and new on the always-exciting journey of a heart-led entrepreneur.

My evenings are spent with my man, with friends, or just by myself, unwinding, playing in the kitchen, and giving my mind over to a little TV or reading. When it's time to call it a night, I often get out my journal to practice gratitude and reflections, listing out my moments of appreciation, priming my mind and soul for a good night's sleep and refreshed start to the new day.

Of course, what I just described was my ideal day - which realistically only happens a little more than half the time.

However, even on those days when I "break the rules," and spend too long on social media, skip my breaks entirely, or completely take an unplanned day "off" from my business, I practice what I believe is real balance: the awareness of those things that I value the most and the flexibility to allow my energy to ebb and flow where it's needed to honor all parts of myself.

So after a day completely off routine, I am able to get refocused and dive back in that next day - ready to serve the world the best way I know how and pour my heart into a business I love.

Weekly Finds

Welcome to One Woman Shop Weekly Finds - where we members of the community scour the web to bring you a curated list of posts, links, and resources that we they think will help your business—and maybe even your life! This week’s curator: graphic designer Amanda Cobb.

We’ve all heard the adage “better done than perfect.” Wanting things to be perfect before you launch is normal and understandable, but makes it tough to actually get your product out the door and into the world. Hubspot offers a look at their formula for When “Good Enough” is Good Enough.

If you’ve ever fallen prey to Imposter Syndrome and feel like you’re not a ‘real’ professional or businesswoman, don’t worry. It turns out Nobody Knows What the Hell They Are Doing.

In this day and age, email is the lifeblood of business, and nowhere is that truer than in small businesses (like One Woman Shops, ahem). If you sometimes feel like you’re drowning in email or not handling it in the most efficient or professional manner, here are 9 Rules For Emailing From Google Exec Eric Schmidt.

If you’re looking for a new blog to read to help beef up your freelance business, I highly recommend Brennan Dunn’s site: Double Your Freelancing. The free articles on his blog are super useful, and he also has an e-course series aimed specifically at helping freelancers learn how to grow their businesses and make more money.

As business owners, I’m sure we’ve all struggled with work/life balance. I still struggle with it. But in an increasingly plugged-in world, some argue that the balance we should be focusing on is online/offline, ensuring that some of our time (both at home and at work) is spent doing something else. Erica Ariel Fox takes a look at this in her article Is “Never Offline” Good for Business, or Life?

If your One Woman Shop is product-based, and you’ve been thinking about venturing into wholesale relationships, Clare Yuille at the Indie Retail Academy has some excellent e-books and classes to help walk you through the process. Her blog is also well worth a read.

This is somewhat short notice, but if you are a solopreneur or freelancer, there’s a great conference coming up in Austin, Texas just for you. The Freelance Conference is a one-day event on October 28th, full of panels and workshops tailored especially for those with the dream of freedom, better income, and the ability to control our own careers.

Batching: Your Productivity Sidekick

How many “productivity hacks” have you encountered or read about lately? They’re prevalent for a reason: every solopreneur is out to do the same -- get more done with less, and make the most of our (seemingly limited) time.

The truth is, there are truly great methods out there -- the Pomodoro Technique, unplugging, taking breaks, you name it. And different things work for different people. But there’s one trick I’ve witnessed that has worked time and time again for countless solopreneurs.

The key: batching

I'm sure you've heard of it before: batching. But what exactly does it mean?

The term "batching" simply means focused blocks of time spent on one task.

Multi-tasking is no longer the be-all, end-all for productivity that it was once thought to be. In fact, multi-tasking is actually a costly habit to form. Instead, adopting a batching process promotes getting your mind into a state of flow, where a singular focus leads to increased productivity.

When batching works best

While batching can be used for any to-do list in your personal or business life, I find that batching works best for me when I have a pretty hefty list full of either diverse tasks or clients.

As a copywriter and editor, I find it particularly helpful when it comes to adopting voices. Singularly focusing on one client means I can adopt their voice through-and-through for a set amount of time. Making a rule that I won't check email or write social posts during that time keeps me from attempting to switch between the client's voice and my own.

Even just hopping over to email to respond to something "real quick" means a mindset shift, and a break in your state of flow. Getting back into the groove of that client's work takes at least 15 minutes. Those quarter hours add up quick!

How you can apply batching to your day

Batching can be applied in a slew of different ways. Here are a few ideas:

- Client tasks and projects
- Content creation for your own business (blog posts, newsletters, etc.)
- Collaborative projects
- Writing and scheduling social media posts
- Reading and responding to emails (Tim Ferriss has been doing this for years.)
- Setting up and improving the logistical processes for your business

You can batch your list out either by the actual type of task (i.e, writing), or by the client. In my case, it certainly works better to batch by client, then further batch by the type of work. So with clients for whom I write blogs posts, newsletters, and social posts, I first batch out a block of time to work specifically on that one client, then within that time, I batch the blog posts, then the newsletters, then the social posts.

Make your list, check it twice... then attack it by batching!

Take a look at your list and divide it out by either task or client. Then get out your calendar and batch out blocks of time.

Stick with it, not matter how hard it gets, for three weeks -- after all, a new habit takes a minimum of 21 days to adopt, on average. Keep track of what you get done with an app like iDoneThis. Watch your productivity skyrocket.

Batching leads to greater productivity, which leads to happier clients, and a One Woman Shop with more time to read, play, relax, or hey, take on more clients. Not bad, eh?

3 Steps to Increasing Your Income

As a solopreneur, aiming for higher profits can often mean working twice as hard and twice as much. There are endless ways to expand your business - marketing campaigns, affiliate structures, social media posts, networking events, referrals. You can spend so much time trying everything, only to find that a few things actually work. But, that’s time you’d rather be spending with your family or at a yoga class, right?

To me, there is a systematic and absolute way to increase your income.

We were taught that we must work harder, or work more, in order for our bank accounts to have more money. But, I've found that is actually not the system at all. This system I’ve outlined includes an introduction to the Universal Law, the Law of Receiving, as well as practical, obvious steps for you to apply the Law in your business, right where it is, so that you can stop putting in so many hours and start bringing in the money you deserve.

The Law of Receiving is well-known as the Law of Cause and Effect, which states that "for every action there is an equal and opposite reaction." Or, in this case, for everything you give in service of others, you will generate a return.

There is a very specific way to apply the Law to your business, and I’ve outlined that system for you in three steps below.

This system can be used no matter what income level you are starting at, and it can be applied every time you desire to increase your income in the future.

Step #1. Give something of great value to others.

To receive anything, you must first give. This is how you have received all things up until now. For example, you give your time and talents in a “day-job” serving someone else, whether it be an employer or a customer. Because you are giving something that serves someone else, you open yourself to receiving -- in this case, a paycheck. If you work more hours, you serve more, which then breeds a larger dollar amount on your paycheck.

The same is true for increasing your income as an entrepreneur, except you don’t have to increase your hours. You simply must figure out a way to serve more people, in a bigger way.

I suggest for my private clients to look through all of the things they have already created - workbooks, blog posts, checklists, videos, etc., and share just one of those things.

My tip: My favorite things to give away are tools that I’ve created to help myself improve an area of my life. For example, you can download my Weekly Productivity Workbook, which I created to help myself stay focused on the most important tasks I can complete every day.

Step #2. Give it to people who want it, need it, and are in the position to use it.

If you go into a homeless community and hand out budgeting worksheets, people are probably not going to use them. But, if you teach a group of homeless people how to make and sell jewelry, you’ve given them something that holds the potential to change their life.

Your focus is to look at what you can give and say, “Where are there mass amounts of people who need this, want this, and are in the position to use it?” Go there, and give those people the valuable item or tool.

My tip: The thing you’re giving away is not your entire product or service. It can, however, be a part of your service, like a worksheet or exercise that is useful on its own.

Step #3. Receive gifts in a specific way.

It is so important to provide a clear gateway for receiving. For example, if you give away worksheets about your unique system for keeping a food journal, but you don’t provide a clear way for people to reach you or learn more, you cut off both their learning and your receiving.

What you receive is not always a direct line from the people you give to. Many outside opportunities will drop in simply because the Law desires to bring you good from every possible channel.

My tip: If you’re not sure what to ask for, here’s a quick chart to help you:

If you want…

  • More private clients
  • To speak on stage to women
  • To sell your product through Whole Foods
  • To publish your book through a major publishing house

Then ask for…

  • Referrals
  • Contacts for event & group organizers
  • Contact information for the local buyer or manager
  • Agent connections



When you give, fully expect to receive. Just remember that you do not know what form or person it will come through. Be ready to boldly ask for what you want, because opportunities will present themselves.

If you’re looking for guidance on what you can give that is of great value to others, or exactly who to give it to, post your questions below in the comments and I will happily be your guide.

Weekly Finds

Welcome to One Woman Shop Weekly Finds - where we members of the community scour the web to bring you a curated list of posts, links, and resources that we they think will help your business—and maybe even your life! This week’s curator: copywriter + editor Sara Frandina.

Bloggers + almost-bloggers: this is a goldmine. Leonie Dawson has been blogging for a decade, and this post is the culmination of her lessons learned. If you’re just starting, read this. If you’ve started, but you’re struggling, read this. If you’re a pro, read this.

As a copywriter, one of my absolute favorite things to help solopreneurs with is their about page. So naturally, I fell in love with this article from writer Jeff Goins -- The Most Overlooked Piece of Real Estate on Your Blog. He puts into words my exact feelings when it comes to the importance of about pages -- and tells you what to do to make yours epic.

Ladies: Erika Napoletano of Redhead Writing fame has some news for you. We spend far too much time worrying about the wrong things. She unearths nine of them in her recent post, Nine Piles of Bullshit You Step in Daily. Oh, how I wish they weren’t all true.

Curious about Ello? It seems to be all the rage in the social media scene these days. Here’s a great article from Entrepreneur.com for learning the ins-and-outs about what it is, and where it’s headed. Move over, Facebook? Not yet.

As women, “our capacity to be emotionally intelligent can work against us at times, leading us to over-think. And over-thinking can easily become loud, disempowering self-talk.” I’d say Claudia Chan is spot on there. Luckily, the guru on empowering women offers 5 Ways Women Business Owners Can Slay Fear & Be Bold.

Solopreneurs: if you’re feeling like it’s time to level up in your business, but aren’t sure how when you’re dealing with the daily throes of being a One Woman Shop, I’ve got something for you. It’s called AMPLIFY, and it’s a virtual summit put on by six fellow One Woman Shops (shameless plug, I’m one of them…) The best part? It’s free to attend live + get the worksheets. Want the recordings? Pay $25 -- all money goes directly to funding fellow solopreneurs the world over via Kiva.

Just for fun -- Despite being just past age 25, I can wholeheartedly agree with all of these. Except #4. Fellow solopreneurs -- agree? What I’m referring to: 25 Weird Things That Happen the Closer You Get to 25.

Designer Profile: Kim Lawler of Kim Lawler Creative

Welcome to Designer Profiles, where we profile some amazing designers and developers who focus on making kick-ass websites and graphics for creative women entrepreneurs and freelancers. Think: eye-catching, sleek designs, fun functionalities, and social media integration. If you're in need of a new website, blog, or other graphic design collateral, take note of these creative superstars! 

Meet Kim of Kim Lawler Creative. Kim describes her work as "clean, colourful, and organised" (she lives in the United Kingdom, hence the spelling 😉 )

She says, "I love working with clients who know they want a website, know what they like, but don't really know how to make it happen. I like to work honestly, telling the client from the outset if one of their grand website dreams won't work within budget, keeping my clients up to date with the progress, and keeping lines of communication firmly open (by email, Skype, or Twitter... you'll think I'm stalking you by the end of the project)."

Kim offers the following services:

    • Blog/website/e-commerce design
    • WordPress theme development
    • Blogger/Blogspot theme development
    • Shopify theme development
    • Bigcartel theme development
    • HTML newsletters
    • Mailing list set-up
    • Social media branding
    • Logo design & branding

And a fun fact about Kim: Jurassic Park is her favorite movie!

Connect with Kim: Twitter // Facebook // Email

Weekly Finds

Welcome to One Woman Shop Weekly Finds - where we members of the community scour the web to bring you a curated list of posts, links, and resources that we they think will help your business—and maybe even your life! This week’s curator: marketing coach and passion junkie Fab Giovanetti.

Are you a ninja, a rockstar, or a guru? When you are a One Woman Shop fully immersed in your own industry, you hear those cliches all over the place. Repetitive? Possibly. Hyperbolic? Absolutely. Useful? You betcha! Rebecca from the Uncaged Life explains why ‘juiciness’ and ‘tribe’ are actually good for your business.

Sometimes it happens. We identify ourselves with our business and forget to love ourselves as an individual. When doubt and fear come my way, I find it useful to go back to these three tips from Female Entrepreneur Association.

When I am not musically inspired (or when I am just too lazy to put something on), I love this app: Coffitivity. It recreates the ambient sounds of a cafe to boost your creativity and help you work better, and it’s great for solopreneurs who can get pretty lonely in the house all day.

Is your day dominated by fear? Fear of not being enough, not charging enough, not being perfect enough? (As if that can even be possible!) Resistance creates stagnation in our business and in our lives. Erika Lyremark guides you through the 15 most common feelings of resistance, and how to get unstuck.

This podcast = manifestation + money love, on steroids. Kat Loterzo interviews Denise, who's not afraid of taking life head-on and openly and honestly she shares her story. The money blocks are the same ones we all repeatedly face on a regular basis. It’s refreshing to hear that success doesn’t come overnight, but it can start manifesting quickly!

Are you looking to create a video series? They are hotter than Brad and Angelina’s wedding in the one-woman business community. Marketing extraordinaire Amy Porterfield breaks down the top tips to create a three-part video series, exploring techniques, tools and strategies to create an effective lead magnet. Genius!

Should you do a blog crawl? Firstly, what is a blog crawl? Blogger Sarah Von Bargen explores in her three-part series why you should do a blog crawl, how you should organise it, and who you should ask to contribute. It’s an effective tool for that new (insert product or service here) you are about to launch.