Why We Created The Road to Solopreneur Success Ebook

Road to Solopreneur Success ebook

Back in September of 2015, we launched the Solopreneur Success Bundle. You’ve heard us talk a lot about it (it was pretty freakin’ awesome), so we won’t dive too far into in this post. (You can see our behind-the-scenes insights here.)

One thing, though: As part of the Bundle, we hosted a blog tour. We invited those in our community to respond to one or both of the following prompts:

What area(s) of your business do you struggle with most and what do you plan on changing?
and/or
What area(s) of your business are you excelling at most and how did you get there?

And what we ended up with was, in one word, epic.

That brings us to this month: the launch of the free 47-page Road to Solopreneur Success ebook. If you want to dive into the ebook right now, head over here to download it now.

But, if you’re interested in hearing more about our thought process behind the ebook, stick around right here. (And hey — they’re not mutually exclusive. Go download the ebook and then come back here. We’ll wait.)

Why compile these stories into an ebook?

Our first and foremost intention with the ebook was to create a resource to shorten the learning curves of solo business owners. Think of it as mentorship, in readable form. Here are some of our other considerations:

Create different forms of content

We know that our community likes to absorb content in different ways — while some prefer to watch videos, others want short-form blog posts. Still others prefer an in-depth ebook (of, say, 47 pages!).

Because we love our community and wouldn’t get the privilege of working on One Woman Shop day-in-and-day-out without all of you, we’re accommodating a variety of learning styles by doing things like hosting The Hot Seat over on Blab, posting snippets of our thoughts in the form of our new Shop Talk column, and now, creating the Road to Solopreneur Success ebook.

Repurpose existing content

And why create content from scratch when we have 18 incredibly honest, open, already-written stories to share with you? That’s why we’re practicing what we preach about repurposing content into different forms. We’ve taken 18 blog posts that feature very distinct voices and takeaways and woven them into one cohesive message: that (cheesy alert!) the road to solopreneur success is winding but the journey is worth it.

Offer a new, multiple contributor opt-in

And speaking of walking our talk, we talk ad nauseum in the Building Your Online Community e-course about the benefit of providing a valuable opt-in to your community — and how creating a roundup opt-in that features advice and wisdom from multiple people can dramatically increase the reach of your opt-in. In short: You give others a platform to showcase themselves as experts; they in turn share your opt-in with their communities. Win-win, baby!

Over to you!

How can you think outside the box with your content creation today? If you’re a loyal OWS reader, you may remember that we asked you the same question when we launched The Solopreneur Sanity Handbook, but we think it’s important enough to ask again!

And in case you need it one last time, here’s where you can grab The Road to Solopreneur Success ebook (for free!).

The Road to Solopreneur Success: Day Four

Road to Solopreneur Success

Note! We are officially at day four of the Solopreneur Success Bundle Week! That means you have less than two days left to get this epic deal of 19 products worth $1,504 for just $99. (Ah!)

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success — the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared — and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads on day four of our Road to Solopreneur Success:


The Road to Solopreneur Success – Nat Real, The Website Superhero

Nat’s getting real on her blog (how perfect that it happens to be her last name?) and sharing her ups + downs of solopreneurship on the road to get to a place where “things are going so well and smooth and cheesecake-delicious that pretty much every moment is bliss.” Yes, please.

Our favorite quote: “The way I see it, it’s up to me to make the decision that will put more Xs in my successes column than in its gloomier counterpart of a column.”

The Sting of Underquoting Never Lessens. But Here’s What I’m Going to Do About It.
– Christine Funke, Spark Virtual Assistance

Underquoting on a project: we’ve all been there. And as Christine shares, the sting is potent. But we love how she’s changed her mindset to a place of learning — and how experience will only make the future better.

Our favorite quote: “The uncertain feelings have roots in perfectionism (shouldn’t I just be able to do this perfectly from the beginning?) and that may never go away, but having a different mindset has made me feel less stressed.”

The Productivity Tricks That Have Improved My Business – Kayli Barth, The Freelance Hustle

Kayli’s a self-proclaimed scatterbrain — not exactly the textbook definition of a successful person. Yet she’s got some tricks up her sleeve that have turned her year around. Fellow scatterbrains: try these on for size.

Our favorite quote: “…even disorganized scatterbrains can get it together and be a boss.”

The Road to Solopreneur Success – Danielle Ziegler

Work-life balance is a lot easier to achieve when you don’t try to go it completely alone. Danielle’s sharing how she’s asked for help, implemented no-work weekends, and pivoted to enjoy the road to success in her solopreneur business.

Our favorite quote: “While being a one woman shop is a wonderful thing, it’s okay to get help when you need it.”

On Managing Overwhelm as a One Woman Business – Indigo Colton

Indigo’s a solopreneur and a college student, so she knows a little something about overwhelm. Get her tips for managing it so you can enjoy more success in the journey as a solo business owner.

Our favorite quote: “I track my time for my clients, so why not make myself a client and do the same?”

Who’s Driving Your Bus? – Kerry Swetmon, Life Business Growth

In realizing, two years ago, that her business wasn’t fulfilling her at all, Kerry took a new look at what was holding her back: fear. And in recognizing the purpose fear does have and imagining a life without it, she found her path to solopreneur success — and wants you to do the same.

Our favorite quote: “Courage battles the darkness on the path to your truth.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th — learn more and get yours now!

We think this deal is pretty freakin’ spectacular, but don’t just take it from us:

Carrie, of Careful Cents, puts it in a way we can’t beat: “Seriously. Imagine if you only had to push the “buy” button one time, and save yourself over $1,400. Would you do it? Duh! Of course you would.” She’s also calling it “the only investment you need to make for the rest of the year!” Yep — it’s that good!

The Road to Solopreneur Success: Day Three

Road to Solopreneur Success

Note! We are officially halfway through the Solopreneur Success Bundle Week! That means you have just three days left to get this epic deal of 19 products worth $1,504 for just $99. We’d hate for you to miss it…

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success — the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared — and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads on day three of our Road to Solopreneur Success:


Solopreneur Success: How I Built a Community of 3,000 Loyal Subscribers – Carrie Smith, Careful Cents

Carrie (a Bundle contributor!) learned quick that building community was the key to her success as a “solo” business owner — and when she didn’t immediately find one she felt connected to, she went out and created it.

Our favorite quote: “I interact on Twitter and reply to comments and share feedback. Not because I’m trying to get something from them, but because I actually care!”

Starting Something? You Need to Be Willing to be a Beginner – Hannah Braime, Becoming Who You Are

Hannah’s reminder that we all start as a beginner — sometimes over and over again — is something we can all stand to hear. And her process of how we progress makes you feel good about getting started.

Our favorite quote: “The fact is everyone starts as a beginner. And, it’s only through being willing to embrace being a beginner that we can find creative fulfilment and joy.”

Why I Do Not Use Facebook for my Business – Katrin Anger, inspirITing

When Katrin started her business, she knew she’d have one issue: she couldn’t get on the same page as Facebook when it came to ethics. Neglecting the social media platform for marketing and networking was a risk, but one she hasn’t looked back on taking. As we say: business isn’t one-size-fits-all.

Our favorite quote: “…taking a stand for values does come with a price sometimes.”

27 Ways to Build Community Around Your Dream – Ashley Beaudin, Firework People

Ashley (also one of our Bundle contributors!) knows that a dream is hard to sustain without a community around it — and she wants to help you build yours. She shares 27 things — from hand-written letters to hashtags — that you can do right now.

Our favorite quote: “Let’s not settle for loneliness. Let’s not settle for competition without any collaboration. Let’s not settle for independence without relationship.”

How to Get Off the Self-Pity Train – Shenee Howard, Hey Shenee

Ever finish something, and instead of celebrating, you just move on to the next ten things on your to-do list? Yeah, Shenee’s been there — and hates the feeling of just simply surviving instead of thriving. So, she’s ending that self-pity train, and wants you to, as well — with these five steps. (Oh — and she just happens to be in the Bundle, too.)

Our favorite quote: “And when you can’t see the light, you can’t move forward in anything.”

5 Tools for Solopreneur Success – Julienne DesJardins

When we start a business, we’re often excited by the thrill of it all — and then comes the overwhelm. Julienne shares the feeling — and her top five tools for setting your solo business up for success — in this post.

Our favorite quote: “It has been so helpful to me to have a sense of community when launching out on my own.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th — learn more and get yours now!

We think this deal is pretty freakin’ spectacular, but don’t just take it from us:

Carrie, of Careful Cents, puts it in a way we can’t beat: “Seriously. Imagine if you only had to push the “buy” button one time, and save yourself over $1,400. Would you do it? Duh! Of course you would.” She’s also calling it “the only investment you need to make for the rest of the year!” Yep — it’s that good!

The Road to Solopreneur Success: Day Two

Road to Solopreneur Success

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success — the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared — and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads on day two of our Road to Solopreneur Success:


From a Box of Rocks to a Six-Figure Empire! – Anna Long, Electric Empire

Tears + self doubt aside, Bundle contributor Anna took her business from a stand selling rocks on the side of the road (age 6) to a soulful empire (age 32). It wasn’t easy, but she’s come out with lessons every solopreneur can benefit from hearing.

Our favorite quote: “A business is just a business if it doesn’t support a passion or a thrill within you that is DEEPER than simply making money.”

OWS Blog Tour: Lessons from a Solopreneur – Jill Dretzka, Spark & Influence

Even after five years in business, One Woman Shop member Jill still gets a knot in her stomach each and every time she sends a quote to a potential client. She shares how she’s overcoming that fear, and where she’s truly excelled in her business.

Our favorite quote: “When you work alone, sometimes it it hard not to attach your self­-worth to that price tag.”

The Road to Success: The Struggle is Real – Lisa Jacobs, Marketing Creativity

Lisa (also a Bundle contributor!) started a lifestyle blog before she knew what WordPress or Blogger were… or what a lifestyle blog was, for that matter. She’s learned a few lessons since that time, but we’re particularly inspired by the one she shares here: that she, too, keeps problems out of fear. But that it’s changing… now.

Our favorite quote: “…keeping your problems is the equivalent to chasing your tail or running on a hamster wheel. If you don’t use your complaints to learn what needs to change in your life, then you’re getting nowhere fast.”

The Struggle for Work/Life Balance as a Solopreneur – Jackie Johnstone

Jackie tells us what her first two years of solopreneurship looked like: 7-day work weeks; 12-hour days; more time spent socializing in Facebook Groups than in real life. The pace worked out… until it didn’t. (Sound familiar?)

Our favorite quote: “I stepped away from away from social media, blogging and active marketing, simply running my business in a kind of “maintenance mode” while I made time for ME, outside of my business.”

The Road to Solopreneur Success – Coach Jennie, The Audacity Coach

In Jennie’s words: “They say it takes 10 years to build an overnight success. Well, I just wrapped up year nine.” Starting with an iBook and listservs and continuing on with a “temporary” job on the side, Jennie’s road to solopreneur success is as audacious as you can expect from the Audacity Coach. (Her Coaching Biz Badassery Bootcamp, which teaches you how to create a badass business, is included in the Bundle!)

Our favorite quote: “To say that building my business has been a roller coaster ride is putting it mildly. But I wouldn’t trade it for anything.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th — learn more and get yours now!

The Road to Solopreneur Success: Day One

Road to Solopreneur Success

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success — the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared — and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads:


7 Mistakes I’ve Made on the Road to Solopreneur Success – Shannon Mattern, WP*BFF

Shannon (a Bundle contributor!) shares crucial lessons on on boundary setting, sleeping, putting people before money, joining a mastermind, and more.

Our favorite quote: “Just because I’m a one woman shop doesn’t mean I have to carry the weight of this business on my shoulders.”

The One Thing Every Creative Solopreneur Should Be Doing – Ashley Brooks, Brooks Editorial

Ashley (also a Bundle contributor!) started her solo business from her living room couch in November of 2012. And over nearly three years, she has come out with one secret to her solopreneur success: relationships.

Our favorite quote: “Relationships are the reason for nearly every single paying client I’ve ever had… But as any kindergartner knows, making friends is hard sometimes.”

#goingsolo: hard parts + highlights – Laura Palmer, xo-lp

Laura’s been #goingsolo for 12 months now, but she’s the first to admit: it’s been the most difficult and the most fun 12 months of her 32 years of life. We’re betting you can relate to a few of the “hard parts” and “highlights” she shares.

Our favorite quote: “There’s no time for the fear, you guys.”

The Road to Solopreneur Success – Jo Gifford, Dexterous Diva

Jo, a childhood entrepreneur who’s since built a thriving business, is no stranger to risk and growth — and knows that success looks different for everyone.

Our favorite quote: “The life of an entrepeneur evolves at 4 times the speed of a “normal person.” Who wants to be normal?”

The Conundrum of Being a Solopreneur – Marianne Manthey, Design Your Own (Lovely) Blog

Marianne (also a Bundle contributor!) has built a successful blog and business — but it hasn’t come without its downsides. In this vulnerable post, she shares a powerful lesson that’s helping her save her sanity.

Our favorite quote: “Opportunities may be lost, but boundaries must be drawn.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th — learn more and get yours now!