You know the struggle when you’re first learning something? One moment you’re vigorously trying new ideas from your entrepreneurial gurus. And the next? You realize you wasted three hours and you can’t tell if you accomplished anything. That’s how I felt every day when I first started doing publicity. Everything was hit and miss. My…
We live in a world where our days are filled with email newsletters, social media updates, how-to blog posts and Facebook groups. And as a business owner, you’re probably using many of these channels — if not all of them — to get the word out about your product or service. But what if there…
Much like a homeowner, a solopreneur must be able to rock multiple hats at once. Another similarity? Both homeowners and solopreneurs are often operating on shoestring budgets. While a homeowner could reduce costs by taking the DIY route for painting, landscaping and wallpapering, we can most likely all agree that it’s best to call in…
Psssttt. I have a secret. Editors and writers are constantly on the hunt for new people and products to feature and you don’t need a publicist in order to get their attention. You do, however, need to know what it looks like to pitch like a pro. DIY publicity works, but only if you play…
