Spotlight On: Gratitude

One Woman Shop Membership doors now open

As the craziness that is the holidays goes from 0 to 100 over the next few days (with the barrage of Black Friday and Cyber Monday deal emails to prove it), we wanted to drop in with what we hope is a breath of fresh air.

We want to show our gratitude for you.

For being a community of solo business owners who just gets it. Who can happily chat about outsourcing, email sequences, and live-stream video in one stream of consciousness. Who has no shame in taking an afternoon nap or waking up to work at 2am because an idea struck. Who gleefully celebrates being able to try out all her local coffee shops (as long as there’s good wifi, of course), and who also considers putting jeans on as “dressing up.” (Because, hey, they’re not yoga pants.)

We say it all the time: Solopreneurship is a misleading term — because even as a company of one, we need to know there are other people out there who get it. Who can help us through it. Who have the expertise, insight, and honesty we might not at that moment.

We count our gratitude each and every time we receive a reply to our emails, when we read through the comments on our Instagram posts, and as we witness the collaboration and sharing that takes place in our private OWS members Facebook Group (lovingly referred to as The FaceGroup).

It’s there that we celebrate (yes, celebrate) a Case of the Mondays when the first day of the week rolls around. It’s there that members ask for feedback on their latest opt-in, for extra hands when their plates are too full and they need a fellow expert, or for trusted opinions on software choices. It’s there that unicorns come out for birthdays and the best gifs, ever, come out for national coffee day. It’s there that client communication issues get solved, that mental roadblocks are overcome, and that collaborations naturally and happily form.

This week and always, we’re grateful to have you as part of the One Woman Shop community — and we want to invite you to take that one step further.

The doors to One Woman Shop membership are open for the final time of 2017 right now, but you only have until Friday, 12/1 to get your application in. What it is: Lifetime membership to a tight-knit group of ladies who quickly become friends as they support each other on this winding road of solopreneurship.

Because being a CEO ain’t easy — and we don’t pretend that it is. We keep OWS membership simple, but we hit on what’s most important:

A closed Facebook Group where you can share openly, ask for feedback, and offer support? Check.

Opportunities to showcase your products and services to your fellow biz owners? Check.

Access to courses and handbooks on solopreneur sanity, building an online community, solo biz finances, and kickstarting your content strategy? Check.

An accountability group who will hold you to your goals and provide a safe place to bounce ideas off? Check.

Grab more info — and that application — here.

As you dive into your turkey or tofurkey dinners (or bask in the silence that is your American coworkers being off), we ask you to think of what it might be like to be part of such a community…then we encourage you to actually find out.

In the meantime, we’ll be over here celebrating our gratitude for the fact that we get to both lead and participate in such a fantastic community of women doing business — and living life — on their own terms.

To gratitude, community, and tofurkey (if that’s your thing)!

P.S. We also <3 spotlighting our members. Grab a coffee and hear what One Woman Shops Lauren Pawell of Bixa Media and Lilly Garcia of Wild Olive Branding have learned on their solopreneur journeys so far.

Spoiler Alert: The Answer is G (One Woman Shop Membership is Now Open!)

One Woman Shop Membership doors now open

Back in May, we opened the doors to One Woman Shop membership and in turn, welcomed an awesome new class of OWS members into our private community. Lucky for you, we’re re-opening the doors one last time in 2017 — and introducing a new lifetime access model to boot.

If you’ve been around these parts for a bit, you’ll know we love pop quizzes. (Blame it on our days reading glossy teen magazines…)

So, why is now the perfect time to become an OWS member? Is it:

A. You didn’t apply for OWS membership last time around and you’re still kicking yourself for missing out on the support and the fun

B. You’re overwhelmed as the end of the year approaches and would love to be part of a community of people who get it

C. It counts as a business expense for the 2017 calendar year

D. It’s an excellent way to ensure that you kick the new year off right

E. You want to take advantage of our new pricing model, which gives you lifetime access to OWS membership with just one upfront fee

F. You don’t know when the doors to membership will open next…

G. All of the above

In a shocking twist that no one could have predicted, the answer is G! Just call us super-sneaky quizmasters.

So, how does it work? You apply for membership before Friday, December 1. If it’s a good mutual fit (read: we believe that we can offer you value and you can in turn offer value to the community), you’ll pay a $360 one-time fee.

One payment and you’re an OWS member for life. Just like that.

Head here get all the details and apply.

We can’t wait to welcome you to the community!

How to Make the Most of Facebook Groups for Online Business

While the organic reach of Facebook Pages has (drastically) dwindled, there’s one aspect of the social network that Zuck + friends have gotten right for your online business: Facebook Groups. To make the most of this fantastic tool for solopreneur networking and community building, we asked our One Woman Shop members for their #1 tip for utilizing Facebook Groups. Here’s what they said:

Be extremely selective on which Facebook groups get your time and attention and then show up consistently.

– Coach Jennie

Be sure to read any policy documents, and do your best to stay on the right side of policies. If you’re unsure, reach out to the moderator. Also, focus on the positives whenever possible — even when you may be doing a critique, start with something nice to say. (Editor’s note: try the Hug Bump Hug!)

– Rachel Formaro

Branch out to look for groups filled with people that work with similar clients to yours. Skill sharing and collaboration is sure to happen that way, and you might get some referrals as well!

– Desiree Jester

Be helpful + give advice. Sometimes it feels like people are sales-pitchy in groups, trying to offer their services or products. If you know how to solve a problem, walk them through it instead of trying to make money right off the bat.

– Jessica Freeman

Read the entire thread before posting, offer solutions rather than opinions, and don’t be afraid to share a solution that goes against the norm.

– Shannon Mattern

Remember that everyone is in a different place and business isn’t one-size-fits-all. What works for you might not work for someone else.

– Cristina Roman

If you’re in a lot of Facebook groups, pick 2-4 that have the most value and focus on building a strong presence in those. Bookmark them on your Facebook sidebar and turn on notifications for them so you don’t miss any conversations.

– Brittany Berger

Join them! Some of my client come from referrals, but A LOT come from entrepreneurial Facebook groups. Play nice. That means ‘following the rules.’ Those rules are usually there to make the group “unattractive” to people who are just looking to sell to the other members. The main purpose of most groups is idea-sharing & networking. Selling & collaboration is usually a natural by-product of that.

– Julienne DesJardins

If you have a question, use the search function first! Often, someone else has already asked and gotten great advice. By tapping into the feedback that’s already been posted, you can help cut back on the same repetitive questions that are asked in the groups.

– Amy Chick

What did we miss? Leave us your #1 tip in the comments below.

PS — Looking for an active, engaged Facebook Group to join? Apply for OWS membership!

PPS — Want to build a full marketing plan using Facebook Groups? It’s possible — and Val Geisler shows you how in Growing With Groups.

solopreneur membership

This post may contain affiliate links for resources mentioned. As always, we only promote what we feel may benefit your biz!

One Woman Shop Membership: 8 Months Later

Just eight months ago, we introduced One Woman Shop membership for solopreneurs who wanted to upgrade their One Woman Shop experience. Solopreneurs looking for a little more as they embark upon the journey that is building a solo business.

During these months, we welcomed members from all over the world, and have proudly watched membership expand into a community of tight-knit solopreneurs there to offer advice, support, and a celebratory dance when others need it.

But, like any great product or service, constant iteration makes it more valuable. That’s why we’re releasing upgraded membership options today to help you take your solo business to the next level. You see, we’ve been taking copious notes and learning a few (okay, many!) lessons from our members over the last eight months that’ve helped us improve and upgrade membership to what it is today. Members speak; we listen. Here’s what we heard:

Real-time interaction is crucial when we need it most.

Things come up – you land that client; you have a question about invoicing; you aren’t sure about the way you’re positioning your services. You need a group you can turn to on the drop of a dime. That’s why we transitioned our forum to a private Facebook Group (that we lovingly refer to as the FaceGroup) at the end of 2014. It’s now a community of consistent interaction, where Cristina and Sara provide prompts and members regularly start their own conversations.

We need how-tos and resources focused on where we’re struggling in our business.

As part of membership, you gain access to each and every e-course One Woman Shop releases – it starts with the Productivity e-course, and the roster keeps growing. When we heard members struggling with finance for their solo business, we teamed up with Carrie Smith of Careful Cents to build and release Solopreneur Finance: Managing Money on Your Own Terms. When we learned that members were actively trying to build their online communities, we immediately took to the drawing board and begin crafting a community building e-course. And that’s just the start!

We’re looking for partnership opportunities to help us expand our audience.

Whether you’re just starting out and only talking to your mom, or your audience has expanded quite nicely in your years as a solopreneur, we all hit a wall where we feel growth is limited. We get it. That’s why we’ve devised two- and six-month partnership packages for members, to put you in front of our audience. But it doesn’t end there. Members get first crack at guest posting opportunities, the option to be featured in our Member Spotlight series, and the chance to sponsor our growing #OWSchat Twitter party that happens the first Wednesday of each month.

We’d love more face-time opportunities with fellow solopreneurs.

Our members are a talented bunch, spanning a wide variety of skillsets and passions. That’s what makes the collaborations, meet-ups, and connections within the group so powerful. So we look to connect our members as often as possible — and when we heard a call for more face-time opportunities, we answered. Starting this month, aside from the recorded Hangouts with experts that only members receive, we’ll also be hosting members-only, on-air events like the 100 Social Media Posts Hangout, Forever Task Night, and more.

Members speak; we listen — and answer.

The benefits of membership don’t end there. Check out our membership page for all the details, and know that with each day, we’re behind the scenes building membership out to be something that truly helps our members kick ass in their solo businesses. (In fact, see what some of our members have to say about it here!)

Remember: going it alone doesn’t have to be lonely. Make One Woman Shop your safety net; your go-to community; the place to know that we’re all in this together.

Are you ready?

We’re actively reviewing applications for membership. Pop on over to our membership page to learn more + apply today. We can’t wait to welcome you to our VIP group of One Woman Shops!

Note: If you’ve considered membership before, you’ll see that we’ve moved from a pay-what-it’s-worth pricing method to two structured tiers, Coffee + Espresso. We decided on the prices you’ll see now to keep it affordable for you and sustainable for us as we build out truly valuable membership offerings. Questions? Happy to answer!

One Woman Shop Member Spotlight: Desiree Jester

Desiree JesterWelcome to our One Woman Shop Member Spotlight series, where we highlight what’s going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today! Today’s Spotlight is on Desiree Jester, blogger and website designer at A Place To Nest.

Tell us about yourself and your business – what do you do + who do you serve?

My name is Desiree Jester. I design and develop websites at A Place To Nest. I create online homes for people with as much warmth, character, and personality as their own real life homes reflect. I mostly work with bloggers, coaches, and photographers, but I love working with small businesses, too. My favorite clients are the ones who have done the DIY route and are not afraid to get in there and really learn what they want, but are now looking for something that fits themselves and their readers like a glove; something that just works without having to think about it. I love clients that have a strong sense of themselves and know what image they want to convey to their audience.

What’s one thing people might not know just from reading your website and following you on social media?

I am the oldest of seven children and my youngest brother is 13 years younger than me. Because of growing up in a big family, I know how to get my voice heard, I can organize a crowd like a pro, and I still cook for an army, even though there is only my husband, my son, and I in the house. I seriously loved growing up in a big family and would not trade it for the world!

What’s your favorite social media platform and why?

My favorite social media platform by far is Instagram. I found Instagram right after I got pregnant with my son and I quickly found it to be a great way to connect with other people who were going through the same things I was and had the same interests. Beyond just looking at pretty pictures (although I love doing that too and love making my pictures as pretty as possible) I love the sense of community that I have found there over the last three years. My baby has grown up with their babies and it is there that I found my first few clients. There is a strange vulnerability in sharing pictures of your life unscripted with others, but I have found it to be the catalyst for much deeper connections than I have had on any other platform.

If you had to describe yourself or your business in one word, what would it be?

I think the one word I would love to describe my business would be Home. I want my business to create true online homes for people. I work with many people whose business is almost solely online. Those people do not have the advantage of meeting people face to face and letting their personalities shine through. They have to rely on the technology that is being used to contact them. When you log on to a website that I have created for someone, I don’t want you to see “Desiree” stamped all over it. I want you to see the person whose online living room you just walked into. I want you to see their personality, their quirks, and to be able to get to know that person by looking around their “house.” I want you to get a sense of who that person is through their website. That is my goal whenever I sit down to design for someone.

How has running a business changed you?

I definitely have a tighter grasp on time management. 🙂 Really though, I have grown so much in confidence, and in being able to set healthy boundaries. I am definitely what you would call a fixer. I love solving problems and coming up with solutions for my clients. In the beginning of my business journey, I did way over and above what I initially agreed to (for free of course) because I wanted to please my clients. I have learned though that working like that leads to burnout and my clients not getting my best work. Now, I set realistic expectations and don’t mind saying “I can definitely do X work for you, but it will set our timeline back X amount of time and will cost $X.” My clients still feel valued because I give them clear options that they can decide on, and I am not giving away my time and energy for nothing.

Give us a shameless plug for your latest project/product/freebie!

I recently launched my brand new site, with a bunch of new website packages for all budgets and timelines! Please stop by and check it out. My favorite new service is my 1 Week Website Warrior package: with one week and for $500, you can have a warm, personalized, and professional looking website launched to the world!

Thanks for taking the time to share your story with us, Desiree!

One Woman Shop Member Spotlight: Sara Moss

One Woman Shop member Sara MossWelcome to our One Woman Shop Member Spotlight series, where we highlight what’s going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today! Today’s Spotlight is on Sara Moss, editor for solopreneurs.

Tell us about yourself and your business – what do you do + who do you serve?

I’m the sort of deep-thinking introvert who takes great pleasure in solitary contemplation and creation (this surprises people sometimes) but when I’m with like minds — bam! — let’s talk and collaborate, baby! It helps that I’m a ‘scanner’, have travelled quite a bit and love to learn so I’m generally comfortable conversing with anyone.

My work is driven by my love of language and attention to detail. I’m an editor for solopreneurs — helping passionate people tell powerful stories in business. I give e-books, e-courses and email opt-ins the lustre they need to impress and build credibility with each business owner’s ideal clients.

I’ve been a professional writer for 15 years and editing is something I’ve always enjoyed. Good editing is invisible because it allows the writer to shine.

What’s one thing people might not know just from reading your website and following you on social media?

I can play one song on the piano and one on the flute. I learnt them both as a teenager. Can I play these instruments, per se? Nope. I daren’t mention these songs by name because my mum is likely to read this and I think she still has flashbacks!

If you could do just one piece of your business forever, what would it be?

At heart I’m a storyteller so I’d have to say crafting content. I adore the freedom of writing in my own style and using design elements in a way that engages people. It took me a long time to realise that’s why I’m deeply attached to my website; the making of it has been very deliberate — it’s my artwork (and has involved a crazy-steep learning curve!). It’s always thrilling when someone says, “I love your site.” In the same vein, creating e-books takes me to a sweet little pocket of paradise.

What does community mean to you?

The true reflection of a cohesive community, for me, is one where you are identifiable (no anonymity) and feel at home being you. There’s no pretence or façade and other community members will celebrate AND commiserate with you, whichever way your life is leaning at the time. It’s precisely why I sought out OWS, I knew there would be others who could relate to the beauty and the grind of being your own boss — being able to talk openly about both is important. While it can be rewarding, it ain’t all unicorns and rainbows.

What’s your one piece of advice for new solo business owners?

Following on from my comment about community — it’s important to find a supportive, knowledgeable entrepreneurial group where people are at a variety of stages in their business. You need the combination of beginners’ camaraderie and guidance from others a few steps ahead. Outside that group (which may take a while to find), be selective about who you ask for advice and be discriminating about which lot of unsolicited advice you’ll heed. Is the advisor doing (or have they previously done) what you’re seeking to emulate? Are you a similar personality type? There’s no magic formula or shortcut to actually putting in the work but there’s no shortage of people who want you to think otherwise.

Give us a shameless plug for your latest project/product/freebie!

Okay, if you’ve had ‘finish my e-book’ or ‘update my opt-in’ on your to-do list for ages, let’s get it spruced up and out into the world so you can impress your current and prospective clients. I’ve got your back. Check out my Work with Me page to see exactly how I can help. Overwhelm be gone! (Sign up to grab my free e-book, A Compass and a Quest: an adventurer’s guide to direction and focus while you’re there.)

Thanks for taking the time to share your story with us, Sara!

One Woman Shop Member Spotlight: Katie Radke

One Woman Shop member spotlight: Katie RadkeWelcome to our One Woman Shop Member Spotlight series, where we highlight what’s going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today! Today’s Spotlight is on graphic + web designer Katie Radke.

Tell us about yourself and your business – what do you do + who do you serve?

I am a graphic and website designer. I offer services to small business owners and creative entrepreneurs. Some of the services that I offer are logo design, business cards, brochures, postcards, stickers & labels, letterhead & envelopes, website design & development, blog makeovers, and so much more. I have just come out with some new website design packages and a branding package as well.

I started my business five years ago while working a full-time graphic design job. I continued to grow my business and then decided to get a new job closer to home that would allow me more time to work on my business. I worked at my corporate job during the day, came home and took care of my family, and then worked on my business at night. The summer of 2013 I asked my boss if I could cut my hours to part-time to accommodate my growing business and surprisingly she said yes! Last February I was able to go full-time at my own business and I got a storefront downtown. Dream. Come. True.

What is your favorite social media platform and why?

My favorite social media platform is Instagram because as an artist, I am a very visual person. I love to see beautiful artwork pop up in my feed and I have connected with so many awesome artists & designers there. I am also a mixed media artist and I like ATC (artist trading card) swaps. I have found some great swap partners on Instagram. I like to post photos of projects that I am working on and of course, I don’t forget the hashtag. #webdesign #vinyldecals #weddinginvitations

If you had to describe yourself or your business in one word, what would it be?

Determined. Because this is what I have wanted for so long. I have dreamed of being a graphic designer ever since I was in high school. I went to college for this. I worked in the field of graphic design and worked my way up from cutting film in pre-press to designing ads, to designing magazine covers and layouts, to owning my very own business. I have learned so much along the way and I will continue to stay determined and learn as years go by.

What does community mean to you?

In a professional sense, community means connecting with a group of like-minded people who share your interests and understand what it is that you are working towards because they are working towards the same thing. They are there to ask advice, cheer each other on, support and encourage and so much more. I have found a great community of freelancers online and they have been so amazing!

What is the #1 lesson you’ve learned since being in business on your own?

I have learned that there will be bumps along the road, but that is absolutely normal. What matters is how you handle it. Just keep moving forward and do not give up. Always remember that there will be better days.

How has running a business changed you?

Running a business has made me more confident. Believe it or not, years ago I was very shy. I am not shy anymore and I have learned that if you want to succeed, you have to go out there and get it. I am very proud of how far I have come and continue to dream big for the future.

Give us a shameless plug for your latest project/product/freebie!

I have just put together some brand new website design packages and I have a freebie that is available once you sign up for my newsletter. The freebie is my top 5 SEO (search engine optimization) tips.

Thanks for taking the time to share your story with us, Katie!

Solopreneur Finance E-Course is Here!

Solopreneur Finance e-courseLet’s face it: we jump into our side hustles and solopreneur endeavors because we’re ridiculously passionate about something and want to spend our days doing it. Oftentimes, that something doesn’t include the logistics like keeping the books, invoicing clients, paying estimated taxes — you know, the fun stuff.

Well, luckily, that stuff IS fun for some people — and Carrie Smith of Careful Cents happens to be one of them! That’s why we couldn’t think of a better expert to collaborate with to produce a course for the One Woman Shop community on finance for solopreneurs.

Solopreneur Finance: Managing Money On Your Own Terms is a 12-week, virtual course that we’ve designed for you via CourseCraft.

Throughout the course, you’re going to get your questions answered when it comes to:

  • How to break the status quo and make money “rules” that work for you
  • How to best set up your business in terms of legal designations and what that means for your financials
  • The key elements of DIY finance
  • How to hire a bookkeeper if and when the time comes
  • What systems you should have in place before growing your business
  • When it’s time to pay taxes, and how to go about it

…and that’s not even the half of it. We went to great lengths to cover the topics that will most benefit One Woman Shops from day one to day 1,000, and well beyond.

This course is all about you – how to manage your money, while balancing many other aspects of your solopreneur business — on your own terms. It’s about finding the “rules” that fit your business.

Most importantly, by taking in the material and completing each week’s action, you’ll come out with the confidence to own your finances as a solopreneur — just in time for that dreaded tax season!

Here’s how you get it:

The course is free to One Woman Shop members — and your access begins today! Simply visit the course page, click “Enroll,” and put in the code that was emailed to you today.

Not a One Woman Shop member yet? Click here to apply for membership, or visit the course page and enroll via Careful Cents for $77! Use the code OWS10 at checkout to get 10% off.

Questions? Shoot us an email. It’s time to own your finances, solopreneurs!

One Woman Shop Member Spotlight: Kendra Barnes

One Woman Shop member spotlight - Kendra BarnesWelcome to our One Woman Shop Member Spotlight series, where we highlight what’s going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today! Today’s Spotlight is on CUTEnCRAFTY founder, Kendra Barnes.

Hi there, Kendra! Tell us about yourself and your business.

Hi! My name is Kendra. I am a wife, daughter, avid thrifter, DIY project enthusiast, and self-proclaimed foodie. By day, I am an International Economist and in my spare time I run CUTEnCRAFTY, LLC.

My company specializes in wedding gifts for the groom, bride and bridal party. My main product is the “Cold Feet” label which is a cute gift that is usually delivered to the groom by the Maid of Honor on the morning of the wedding. It can really put a smile on a groom’s face – which is great to ease those pre-wedding jitters.

What led an International Economist to start a business that specializes in wedding socks? Though I realized during undergrad that I was not passionate about my career track, I continued my education and went on to earn my Master’s … because it seemed like the thing to do. I received a B.S. and M.S. in Agricultural Economics and started working full time for the government. Soon after, I met my husband and we got married two years later.

I made my first “Cold Feet” label ever for my husband for our wedding in April 2013. The morning of, I took my husband’s wedding socks and I made a label for them that read: “Just to make sure you don’t get Cold Feet. With love, from your bride”. I had the “Cold Feet” socks delivered to him by the Maid of Honor. It made for a great photo opportunity, put a smile on his face, AND ensured that he didn’t wear a pair of his holey socks to our wedding!

That fall, my husband was wrapped up in fantasy football three days per week. I started to get bored and wanted a hobby of my own. I had been encouraging my cousin to get on Etsy and sell her products and it hit me – now was the time to act on my craftiness and my desire to explore my entrepreneurial spirit! I spent an entire weekend getting my own Etsy shop up and running… and the rest is history! Since then I have sold over 3,500 pairs of “Cold Feet” socks and other items via Etsy and in three brick and mortar stores in D.C. and Pennsylvania.

I started this business on a whim, and instantly fell in love with entrepreneurship and the creativity it allows me to exercise (while making a little extra money!). I daydream about pursuing entrepreneurship full time but can’t help but wonder if that is the responsible thing to do. Should I leave the stability of a government job to pursue a passion? For now, I am making it work doing both but it may not be sustainable for long, especially since my business is growing so rapidly. Do any of my fellow OWS members have this issue? If so, how are you handling it?

What’s your favorite social media platform and why?

Instagram! Most of the business resources that I have come across (including One Woman Shop) have been found through Instagram! I truly believe that it is one of the most powerful forms of social media and has an extremely far reach and broad influence.

What is the #1 lesson you’ve learned since being in business on your own?

Accept failure, embrace the lessons learned, but don’t get discouraged… growth awaits.

What’s your one piece of advice for new solo business owners?

Just do it… take a leap of faith. If I hadn’t stepped out on faith and pursued my dream, the question of “What if?” would have been worse than trying and failing.

Give us a shameless plug for your latest project/product/freebie!

For the past year I’ve only featured gifts for the groom and groomsmen, but I am happy to announce I’ve recently added items for brides and bridesmaids! These champagne labels are such a cute way to ask your BFFs to be bridesmaids, and this coffee mug is great for brides and brides-to-be! More new items to come so stay tuned! I am so happy that you took the time to read my story.

In fact, One Woman Shop ladies, I’m so grateful, I’d like to give you 10% off your order if you shop with me! Just use the code THANKYOU at checkout.

Thanks for taking the time to share your story with us, Kendra!

Google Hangout Alert: Personal Branding for Solopreneurs with Jessica Lawlor

For many One Woman Shops, we are our business, making personal branding a must-do. A strong personal brand creates recognition, trust, and loyalty among our readers, community members, and buyers.

Yet despite hearing “personal branding” over and over again, many of us struggle to understand how to get started in building our personal brand, how to apply that brand to various facets of our business, and how it can ultimately impact our business’ success.

That’s why, this Wednesday, 10/29 at 8:30pm EST, One Woman Shop is chatting with personal branding expert and #GetGutsy leader Jessica Lawlor about how to successfully brand yourself with One Woman Shop members in a members-only Google Hangout.

Jessica is a successful One Woman Shop herself, side-hustling as a freelance writer and running her personal blog and community at JessicaLawlor.com. What’s even more impressive is that she manages it all while making waves at her 9-5 job in travel & tourism.

In a one-hour video chat (with Q&A!), Jessica will educate One Woman Shoppers on the following:

  • Her top tips for personal branding
  • How personal branding will set you apart from the crowd
  • How to apply your personal brand to your blog, social media, and other pieces of your business
  • Where it’s imperative for your personal brand to shine through

One Woman Shop community: want in on this free hangout and other fantastic resources to support you in solopreneurship? Check out our membership offerings now — and if you want to become an expert on personal branding with Jess, don’t delay! The Hangout is just TWO days away!

Members: Be sure to RSVP for the Hangout. Have specific questions for Jess? Post them in the forum. We can’t wait to learn with you!

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