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As solopreneurs, we’re constantly on the lookout for ways to keep business booming. But a simple downside of solopreneurship is just that: you’re solo. And while you might think of yourself as Superwoman, in reality, you can’t do it all. So if you could create one product that would actively promote your business and services,…

Launching is a buzzword in entrepreneurial circles. It seems like everyone is launching something these days. Your colleagues are launching a website, a podcast, an online course, or a start-up. Maybe you’ve even heard they are launching a launch! (Okay, too far?) But what does it really mean to launch something? And should you buy…

We first heard about growth hacking on this pretty awesome episode of MarieTV, which features special guest Todd Herman. When Todd briefly mentioned the concept of growth hacking, we were instantly intrigued. What’s a resourceful One Woman Shop to do when they want to learn more? Head to Google of course! Apparently, Sean Ellis coined…

grow your community online

If you have been anywhere near online marketing trends lately you will know there are just two words on everyone’s lips: email marketing. And business owners are talking about it for good reason. Email marketing has one of the highest rates of return over any other inbound marketing channel. They say that for every $1 dollar…

grow your community online

Guest blog posting is a popular marketing tactic for increasing awareness of your business. There is a lot of great things about guest posting, especially if you are in a build stage of your business, as it can help increase site traffic, drive subscribers to your email list and position you as an expert on…

diy pr

Psssttt. I have a secret. Editors and writers are constantly on the hunt for new people and products to feature and you don’t need a publicist in order to get their attention. You do, however, need to know what it looks like to pitch like a pro. DIY publicity works, but only if you play…