Collaborating with a fellow solopreneur is a great way to expand your business and explore new platforms or markets — without all of the pressure of trying to figure it out on your own. But partnering up with just anyone can make for a collaboration that brings more stress than success. When you’re on the…
This year, I set some pretty lofty business goals for my solo social media business. One of them: Diversify my clientele by adding corporate clients. For me, the challenge of creating community and engagement around big, faceless corporate giants is one of the most fulfilling parts of running a social media management company. But approaching…
When we start following our dreams of building a business, we get emerged in the flow. We are inspired and excited about this new chapter in our life. We are flooded with enthusiasm and joy. And then, we get really, really busy. There is lots of work that needs to get done in so many…
Testimonials. Raves. Reviews. Call them what you want, but know that they all boil down to one thing: social proof. Proof from past and current clients that you do what you do as well as you say you do. (How’s that for a mouthful?!) It’s this social proof that can make or break your solopreneur…
Welcome to our How Tos, where we provide you with specific step-by-step instructions for common business questions. Have a tutorial you would like to see us provide? Let us know! You know when you get a tweet that absolutely makes your (rainy) day and you want to be sure that as many people as possible see it so…
As freelancers and solopreneurs, we love to use LinkedIn to build and maintain our professional network, but we understand why many people don’t see a ton of value in it- especially if they’re only popping up a profile and then stepping away. In our opinion, LinkedIn’s Get Introduced feature is one of the most underutilized…
