Much like a homeowner, a solopreneur must be able to rock multiple hats at once. Another similarity? Both homeowners and solopreneurs are often operating on shoestring budgets. While a homeowner could reduce costs by taking the DIY route for painting, landscaping and wallpapering, we can most likely all agree that it’s best to call in…
If you’re a service-based one woman shop, you likely run into the problem of a project never feeling complete. You’ve been working long and hard, communicating back and forth with your client over days or weeks and then all of a sudden, it’s done. Just sending your client the final invoice with note that says…
Whether you are establishing your first brand or are thinking it might be time to reposition your brand, we, as solopreneurs, have a choice of using our own name and being our brand, or creating a unique name. Both have strong upsides – you just need to discover which positives you can make the most…
What’s your “thing?” Your little quirks. The little things that make you, you. Everybody has one. Or two, or a dozen. (Some people are pretty quirky.) But those quirks? They’re one of the most important parts of your brand. Someone else may choose similar brand colors. Or work in the same niche. But no one…
I don’t know about you, but when I took the leap to full-time freelance, one thing I was most looking forward to was having a flexible schedule and unlimited vacation. No more needing to count my vacation days or compromise my time off to “save” some more of those days for later in the year.…
There have been so many changes to search engine algorithms over the years that many businesses aren’t able to keep up. For some, what was once a proven keyword strategy becomes a recipe for disaster after stricter SEO codes are put into place. For instance, websites could once get links using techniques such as directory…
