Welcome to One Woman Shop Weekly Finds – where we scour the web to bring you a curated list of posts, links, and resources that we think will help your business — and maybe even your life!
Did you know? In 1967, stockbroker Muriel Siebert became the first woman to own a seat on the New York Stock Exchange. Today, Ubiquity Retirement + Savings is proud to be the only 401(k) provider to have more women in leadership roles than men. (It’s just one reason we love them and their SingleK retirement options for solopreneurs.) #FinancialFeminism
FEBRUARY. It’s all too easy to lose the new-year motivation and fall into the winter slump (for us northern hemisphere-ers, anyway). That’s why we love turning to classic reminders to stay motivated like this one from Marie Forleo. (Hint: Focus on what you’re doing, not what you’re trying to achieve.)
First reason we love this timeline of his business from Matt Giovansci: It’s clean and fun to read through. Second: He’s brutally honest about the “overnight success” his “mildly-successful” business achieved in just 14 years. Like everything Matt does, his transparency and humor always get the best of us.
List-building is all the rage, and while we’re all out studying the best welcome mats, content upgrades, and software providers, we’re often overlooking the obvious: creating a dedicated opt-in page on our site that makes it easy for subscribers to find, and easy for us to link to. Alison Monday of tiny blue orange has us covered in her latest nerd alert column.
There are a lot of things you could be doing when it comes to your email marketing.
You could be setting up multiple lists for each and every product or service you offer.
You could be manually moving your customers from one list to another after they buy.
You could be spending hours each week combining lists, setting up segments, and testing to make sure you’re getting the right messages to the right people at the right time.
But then, that would leave less time for wine, popcorn, and Gilmore Girls…and that’s just not cool. (Feel free to fill in your own guilty pleasures there.)
We want you to have all the time in the world for your guilty pleasures.
That’s why we’re especially excited for our workshop happening today, 11/17 at 3pm EST with Darrell from ConvertKit, where we’re going to be jamming on connecting with your audience — and saving time and money while doing so. (Heck yes!)
Here’s what he’ll be sharing in today’s (free!) webinar:
How to use simple automation tools and strategies that’ll save you multiple hours each week
One simple trick to segment, teach and pitch your customers automatically (and without coming across like a weird used car salesman)
Exclusive behind-the-scenes access to learn how to automate your sales funnels like Pat Flynn (in fact, Darrell is going to show you Pat’s exact funnel)
Can’t make it live? No worries — there will be a replay!
About a year ago now, we first learned about a new email marketing platform: ConvertKit.
In an effort to be an unbiased resource hub, we had a member write a review of the new software on our blog, but in an equal effort to curb shiny object syndrome, we didn’t yet explore it ourselves — because hey, if it ain’t broken, don’t fix it — right?
Right…to a certain extent. You see, as the months wore on, we saw even more and more reason to check out this not-just-shiny but incredibly logical solution to email marketing. One that would…
be subscriber-based instead of list-based so we weren’t throwing money out the window
allow us to segment intuitively based on multiple criteria
make content upgrades a cinch as we produced more and more bonus resources
Fast forward to today, and we’re sold. Not only do we love the simplicity of ConvertKit; we were able to fully leverage it during our 5-day Solopreneur Success Bundle launch to discover just how robust it can be.
Now, we want to share our love of the tool with you in a free webinar that’ll teach you how to get your first (or next!) 1,000 subscribers, whether you use ConvertKit or not.
Email marketing isn’t just a trend; it’s a strategy. Yet there are so many pieces that make up “successful” email marketing, it’s easy to end up overwhelmed.
That’s why we’re teaming up with ConvertKit’s own Darrell Vesterfelt, who works day-in and day-out helping bloggers and entrepreneurs who are serious about making money online.
For one hour this afternoon, he’s going to break advanced email marketing strategies down into actionable steps, just for the OWS community.
Here’s what Darrell is going to be teaching you in the webinar:
How to get your first 100 subscribers
One tactic that could get you your next 1,000 email subscribers in no time
How to automate your funnels to put your sales on autopilot
You’ll also see how easy all of this is with ConvertKit, and how fast you can get started. Oh — and if you’re on live, you’ll also get access to some pretty spectacular bonuses (worth well over $200). Not too shabby!
Whether you are a ConvertKit user or not, this webinar’s going to give you actionable advice + kickass bonuses for list-building that you can implement right away.
Yet another email provider to choose from? Before you get overwhelmed, let me start this post by sharing where I was at when I switched to ConvertKit for my business. I am a one woman shop (hello, fellow ladies!) and was spending more time prepping weekly emails and automation than I really had time for.
Each week, after writing a blog post, I had a series of things to do in order to prep that blog post for a pretty email for my subscribers in MailChimp. I had to take the image I created for my blog, upload it to MailChimp, sometimes resize the image, copy and paste the content into MailChimp, format it, add additional styling (headers, subheaders), and a few other steps that are too boring to mention. And setting up automated email sequences — a huge part of my marketing plan — was a time suck, as well.
I wanted something simple that could grow with me as I grow my business. I started hearing a lot about ConvertKit, and decided to make the switch because my number of subscribers had not yet reached a point where it would be a big headache to move to a new platform.
Having used ConvertKit for a while now, here’s the lowdown on why I think it’s great, reasons why it might be a good email service provider for your business, and ways it can be improved.
If this is you, it might be a good idea to switch to ConvertKit…
If your list is on the smaller side now, but you have lofty goals for growing your list. I have big plans for my lists. I’m talking sales funnels, email courses, Twitter ads to bring people in, opt-in forms and landing pages – the works. Each platform may have a different opt-in incentive, meaning that in MailChimp, I would need to make a different list with a different “Welcome email” for each incentive. A few months down the line, list building could get very messy and complicated, especially if I want to merge lists and do some clean up.
ConvertKit has proved to be a stellar option for that, because rather than individual lists, I can tag email addresses for certain categories.
Say a subscriber signs up via an opt-in incentive regarding WordPress design. I can set it up in ConvertKit so that they’re added under the tags “wordpress” and “design” and then when I want to send an email regarding either of those topics, I can pull all subscribers with those tags and send to them, rather than having to send to separate lists (and possibly send duplicate emails).
No more trying to merge lists together or keep track of them – there’s no need. Here’s how I would set that up in ConvertKit:
If you crave automation with your email lists. The gist of ConvertKit is that automated email is way better than individual email “broadcasts.”
Example: You create killer content in June, but Mary doesn’t sign up until August. Instead of missing out on the June content, Mary gets it right from the beginning.
With ConvertKit, if you create an email sequence (aka a funnel), it doesn’t matter when a person signs up – they’ll get emails from months prior, and going forward. No need to set up a specific series, just add in emails as you please, and new subscribers will get all of them in a drip sequence that you determine.
I realize this sounds a lot like Automation in MailChimp, and they are fairly similar, except the set up is much easier in ConvertKit. You stay on the same screen for every email in the sequence, rather than having to click in and out of emails, which can be time-consuming and confusing (“did I include that link in Email 1 or Email 3? I have to click in and out on multiple screens to find out”).
In ConvertKit, it’s all in one place, so you seamlessly move from one email to the next, AND you can rearrange an email sequence via drag and drop — so easy! Here’s what one of my sequences looks like:
If you plan to create email courses/sales funnels. This is essentially ConvertKit’s bread and butter. In ConvertKit, courses and funnels each fall under the umbrella of “Sequences.” Personally, I have a few email courses going — set up as a Sequence — and the main purpose of most of these courses is to get people to purchase a product.
In MailChimp, I had something similar, but had to manually remove a person if they bought the product I was promoting. In ConvertKit, if Lisa is in Course A, and she buys the product I’m promoting, the instant she purchases the product, she’ll be switched to Course B, which no longer pushes her to buy the thing she just bought. It makes for a much better user experience, and less work for you.
If you want a very simple opt-in form plugin for your WordPress page. Various email platforms have opt-in forms that you can customize and put on your site, but ConvertKit makes it so dang easy. (And I’m a developer, friends.)
If you have WordPress, they have a plugin where you can insert individual forms at the bottom of blog posts or pages. All of the customization is done in ConvertKit, so there isn’t any need for CSS tweaking on your actual WordPress site to make things look the way you want. (Editor’s note: View an example of a form at the bottom of this blog post.)
If you want a nice landing page for sign ups/want to avoid paying for Leadpages. ConvertKit has a few modern and clean landing page designs for opt-in forms. If you want a landing page to entice people to sign up for your email list, ConvertKit makes it really easy to do so. Here’s an example of a landing page for one of my email courses.
Also, prior to switching over to ConvertKit, I purchased Leadpages because I loved the way their forms looked and worked. ConvertKit does integrate with Leadpages, but their landing pages and opt-in forms are so simple and sleek that you can skip Leadpages, and save a hefty buck as well. I think the only thing one would miss from Leadpages is their cool opt-in forms, but it’s worth saving a few hundred buckaroos.
If you’re paying extra money for duplicate subscribers.
Since ConvertKit lets users tag subscribers, rather than place them in lists, it’s impossible to pay for one email address that may be in multiple lists. This happens a lot with Mailchimp, and it can get expensive paying for one person to exist in multiple lists. Here’s a great graphic of how it works, and how it saves you money:
Integrates with WordPress, Leadpages, Gumroad (digital product seller), Teachable (online course provider), and so much more. These integrations are what will make your business as seamless as possible for your buyers and clients. And will save you a ton of time because it’s all automated.
Sequences are easy to set up. ConvertKit has a very simple email template — there isn’t any drag and drop; there’s click and type, and insert an image if you’d like. Because of this, setting up a sequence is pretty dang easy. Bottom line is, if you can use a Word document, you can set up an email in ConvertKit.
Automation rules. You can set up all kinds of rules that work like magic without you doing a thing. Just set it up once, and it’s done. For example, you can set it up so that when someone clicks a specific link, they get subscribed to a sequence, then when they purchase a digital product from that sequence, they’re taken off the list and moved to a different one.
Blog posts to broadcasts. If your WordPress blog is integrated with your ConvertKit account, it automatically creates an email template when you publish a post, and sends you an email notification so you can edit and send. Now, when I want to email a blog post to my list, it’s a two-step process, rather than seven steps (detailed somewhat painfully above!).
Clicked links are not tracked in emails individually. I’ve been told this will be changed eventually. At the moment, I can see that people clicked a link in an email, but not specifically which link they clicked on. That’s a bit annoying, but I have faith they’ll change that soon, because they are constantly working to build up their platform integrations and make it more business-friendly.
Sometimes the WYSIWYG editor is buggy. HTML editors can be annoying as it is, but when little bugs pop up while you’re editing an email, it can be even more frustrating. An example would be that recently, the Subscriber Name field that I entered into an email course kept getting wiped out every time I saved.
So instead of “Hi, Stephanie!” at the beginning of an email, if it went out, it would say, “Hi, !” When I get an email with that totally obvious gap between the comma and the exclamation point, it’s like a mini slap in the face. We don’t want that for our subscribers.
ConvertKit is good for your business if:
You’re limited on time. Like anything worthwhile, there is work to be done in the beginning. But once you’ve got your sequences set up, your automation rules in place, and your subscribers tagged, it really is pretty passive and time saving.
You want a very simple email format. The simple format initially made me feel limited, but I like that the focus is on the content of the email, and it looks much more personalized than mass produced, which I’m sure subscribers appreciate as well.
Email is a big part of your marketing plan. Because of the automation and integration, ConvertKit is a huge help in growing a list without a huge headache.
ConvertKit is not good for your business if:
Email is not a big part of your marketing plan. If you’re more into social media or local networking, or really don’t have a marketing plan yet, ConvertKit isn’t for you. It’s $29/month at a minimum (for 1,000 subscribers) and the next level hops to $49/month, so it needs to be a business investment that will be properly utilized.
You like sending emails with a pre-made template or lots of images. Because of the simple WYSIWYG editor, this is not the kind of email provider where you can pick a template and drag and drop images. ConvertKit’s platform is set up to create emails that consist mostly of text, so if your emails tend to be image heavy, this might not be a good fit for you (at least for now). You can create templates that include your logo at the top, and other graphics or design elements, but that requires coding work, so beware.
Easy-to-manage email marketing: Ready to make the switch?
Switching to ConvertKit has allowed me to spend less time setting up emails and automation, and more time actually working on projects for clients and beefing up other aspects of my business. It keeps things simple and automated, just like our businesses should be!
We are affiliates of and may receive commission from sales of ConvertKit. As always, we only promote products and services that we love and/or think you might benefit from!