If you’re anything like me, the first time you heard the term “sales funnels,” you envisioned a big Willy Wonka-esque contraption that takes random scrollers off the internet, works some magic as they move through the various whizzing parts of the machine, and churns out raving fans. Although that idea is slightly valid because funnels…
Content marketing isn’t easy. Even spending a lot of time and effort on something that you think will be compelling can fizzle out like a dud. Sometimes it’s best just to face the facts and say this one thing out loud — “my content sucks.” It’s a hard thing to say, and it’s definitely a…
As a writer, I prefer the word text to content when I talk about my work. Content makes me think of filler, something more like Hamburger Helper than grade-A beef. But there’s a good reason people don’t call blogging a form of “text marketing.” Content actually includes nearly anything you publish — read, heard, or…
Here at One Woman Shop, we pride ourselves on being as efficient and effective as possible, so we’re always thinking of ways to reuse what we’ve already done. We also believe that business isn’t one-size-fits-all, which means that the way you absorb information might be very different than the way another solo business owner takes…
My friend Joanne is a successful virtual assistant. Her clients adore her and consistently send her referrals. She was counting on her website to bring in new clients as well, but her site wasn’t seeing much traffic. When I asked her what she does for search engine optimization (SEO), Joanne said: “I have no problems…
Do you yearn to refer to your website as the “salesperson that makes you money in your sleep?” While it isn’t easy to accomplish, it’s certainly possible. I’m going to get you started. The first step in making your website work for you is getting to know who your ideal audience really is in order…
