“Blog consistently,” they said. “Start a YouTube channel!” “Have you ever considered a podcast?” There’s clearly no shortage of mediums and platforms to share content around the internet, and there’s no shortage of content either. The online world is noisy, and it may have you wondering, “do I really need to be creating content consistently…
According to Search Engine Land, Google receives over 63,000 searches per second every day. Think about that- literally thousands of people are searching the web right this very second, most likely for drastically different things. Regardless of whatever the intent might be, though, searchers typically all have one thing in common: They’re looking for an…
How many times have we heard all the things we “should” be doing when it comes to our business? My guess is: an awful lot. And it’s no different when it comes to content marketing: Facebook has said that writing is dead, while others insist you write a 2,500-word blog post (with a content upgrade!)…
Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. One of our biggest takeaways from reading The E-Myth Revisited was how often business owners are focused on their own interests, wants, and whims instead…
Using SEO effectively can seem like a headache. Keywords? Links? Content marketing? I’ve been there. If you’re a small business owner, you have enough on your plate, and learning about SEO can seem like more trouble than it’s worth. But SEO is so much more than a marketing strategy. SEO, or Search Engine Optimization, is…
We live in a world where our days are filled with email newsletters, social media updates, how-to blog posts and Facebook groups. And as a business owner, you’re probably using many of these channels — if not all of them — to get the word out about your product or service. But what if there…
