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With New Years inching closer, it seems as if we’re neck-deep in conversations around goal setting,  And we’ll be honest; we’re here for it.  Now, we will throw out one crucial caveat, and that’s the belief that topics like goal-setting and self-evaluation shouldn’t be confined to the dates within December.  We believe that setting goals…

If you’re a person who has struggled to set or keep goals in the past, or if you’re dealing with some stress or guilt around un-accomplished goals as the end of the year looms, it can be difficult to find the motivation to set goals for 2020.  But having the right frame of mind can…

When diving into creating a brand for your solopreneurial venture, one of the first pieces of bringing your idea to life is defining your brand’s core values.  We’ll admit, it can seem trivial at first; you’re excited by your new idea whether it’s your first business or a new side project, and you’re ready to…

“Never pretend to be a unicorn by sticking a plunger on your head.” Sage advice from Martίn Espada in ‘Advice to Young Poets.’ Unicorns are iconic. Emblematic. They symbolize the effortless realization of dreams. The thing is, dreams are real, but unicorns are not. That seems like a despondent note to start on, but it’s…

Shop Talk at One Woman Shop

Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. Today we’re coming at you with a reminder that we always tell ourselves. (Pretty much all of our Shop Talk posts could also be filed…

Shop Talk at One Woman Shop

Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. One of our biggest takeaways from reading The E-Myth Revisited was how often business owners are focused on their own interests, wants, and whims instead…