Do you yearn to refer to your website as the “salesperson that makes you money in your sleep?” While it isn’t easy to accomplish, it’s certainly possible. I’m going to get you started. The first step in making your website work for you is getting to know who your ideal audience really is in order…
If you’ve enabled Google Analytics for your website, congrats! You’re a step ahead most. But are you really taking advantage of the full power of the tool to help your business grow? Good news: there are just three things everyone must do inside of the Google Analytics platform to get the full capabilities, become a…
You know that e-commerce is growing, but do you have any idea how big the online market really is? According to the business research firm IBIS World, online sales reached $297.9 billion in 2013. And e-commerce sales are expected to reach 6.5% of total retail sales in 2014! If you’re thinking about running an online…
Welcome to our How Tos, where we provide you with specific step-by-step instructions for common business questions. Have a tutorial you would like to see us provide? Let us know! You know when you get a tweet that absolutely makes your (rainy) day and you want to be sure that as many people as possible see it so…
Looking for a feminine WordPress theme that isn’t too overwhelmingly girly or frilly? We recommend checking out BluChic’s templates and bundles! We use their Hailey theme on this site (with some customizations from our awesome designer and developer) and our Co-Head Honchos Cristina and Sara use them on both of their solo business sites. We love…
