Successfully Start Live Stream Video Marketing (Yes, you!)

There’s something to be said about not jumping on business bandwagons.

Deciding to not join in on the latest “business trend” might mean you’re keenly aware of how the trend fits into the bigger picture and whether it would be smart to adopt, or maybe you’re not taking it on out of fear even though you know it would be helpful for your business.

That last one, the fear, is something I’ve found a lot of people are experiencing with the latest business trend: live stream video marketing.

At this point, calling it a trend isn’t even accurate.

According to Livestream, 81 percent of audiences on the internet and mobile consumed more live video in 2016 than they had the year before, and 80 percent of those people also prefer live videos over blogs, while 82 percent prefer consuming live video over social posts.

With stats like that, it’s not crazy to claim that you might want to make live stream video broadcasting a defined facet of your overall marketing plan. Here’s why:

  • It captures attention. People like seeing people, and we also are drawn to things that move and make noise. So, in a sea of static updates in a newsfeed, a piece of media that’s moving and has sound naturally captures attention. Of course, more factors go into keeping that attention, but we’ll get there in a minute.
  • It helps build your credibility and trust factor. The sheer inability to edit when you’re live-streaming gives you instant credibility. You’re not able to cut out flubs, you have to respond to live engagement off the cuff, and you’re making yourself available in real time. That level of accessibility is huge for displaying your expertise and allowing people to see your personality and know they see the real you.
  • It’s quick and easy. With live-streaming, it’s as easy as opening an app and hitting “go live.” No need to get graphics together or have an editor on hand. Live-streaming lends itself to being as easy to create as it is to consume, which is ideal for audiences with ever-increasing demands on their attention spans and business owners who want to see a good ROI with the time and money spent on marketing.

So, now that you know why you might want to be incorporating live stream videos into your content strategy, here are the main things you need to consider when determining how you’ll create videos that get watched and drive results for your business.

1. Your content

Beyond the fear of simply going live is the fear of “what do I talk about?!,” and there’s one important thing I want you to keep in mind: Just because you’re recording live doesn’t mean you can’t go in with a plan.

Although you don’t want to sound like you’re reading off of a script, there’s no problem with creating an outline and having some notes to keep you on topic.

Some things you can talk about or show on your live broadcasts include quick tips, behind-the-scenes of your business, peeks into your creative process, exciting announcements, simple hellos to your followers, something cool you think they’d enjoy, or education content based on your expertise.

And that’s just the tip of the iceberg, because live-streaming lends itself to sharing anything from super-short, fun glimpses into your day all the way to sitting down and having an in-depth conversation with your audience.

Start small and with some notes, and eventually, you’ll get more comfortable to the point where you don’t need to do any self pep-talks before going live (we’ve all been there), and you can speak to any topic on the fly.

Also, don’t forget to give a call-to-action in your video. Do you want people to sign up for your list, check out your latest items in your shop, or give you feedback? Tell them what you want them to do!

That’s how you’re going to see the tangible benefits of how live-streaming can benefit your business.

2. Your setting

Once you’ve got an idea of the various types of live stream videos you’ll want to create for your brand, you’ll want to give some thought to your filming locations.

Listen, as exciting and dangerous as it sounds, just because you can live-stream from the back of a motorcycle doesn’t mean you should. (Unless your business involves making custom hot rods in which case, carry on.)

Otherwise, it’s helpful to think of a few areas that you can consistently turn to as the backdrop for your live broadcasts. Maybe it’s a corner in your office or your back patio. Maybe it’s the awesome coworking space you go to a few times a week.

Then, of course, comes the scenario of live-streaming because you’re sharing the location you’re in and what you’re doing there.

In either case, there are a couple of important things to keep in mind: light and sound.

Try to find a well-lit area where the source of the light is shining on you and not behind you so that people can see your face. The best light source is diffused sunlight, so if you have a well-light room without the sun directly beating in, that’s ideal.

For sound, indoors is preferred so you don’t have to worry about being drowned out by gusts of wind or traffic. But if you can’t help but be outdoors due to the nature of your video, try to get as far away from sources of loud sound (like a street) or find a barrier that blocks some of the noise.

3. The right equipment

One of the beautiful things about live streamed video is that people don’t expect it to be perfect, which means that not having a DSLR camera isn’t an excuse for skipping out.

However, just because it’s unedited, raw footage doesn’t mean you shouldn’t take steps to ensure good audio and visual quality.

Circling back to having good light and sound quality, Photojojo! has a variety of unique tools to help you improve your video quality that won’t break the bank. For example, their Pocket Spotlight is perfect if you need a little help bumping up the brightness of your video and The Mighty Mic will help you achieve crisper, clearer, higher quality sound.

In addition to finding a place with good lighting and low wind (if you’re shooting outdoors), it’s also helpful to have a tool you can use to go hands-free and keep your phone or camera stable.

The Smoovie Video Stabilizer and Gorillapod Mobile are both great tools that allow you to capture video on the go without the motion-sickness inducing camera shake.

Also, Facebook recently rolled out live streaming on your desktop to all users, so if you prefer the look your webcam gives you over your smartphone, you’ve got options.

But, at the end of the day, if all you have is your smartphone, you have everything you need to get started. Don’t let the idea of “perfection” hold you back from connecting with your audience and growing your business.

Finding the right live streaming platform

Now that you’ve got an idea of what you’d like to share through live-streaming and how you’re going to go about producing your video, now comes the big question, “Where is it going to live?”

There’s Facebook Live, Instagram Live, Periscope, and YouTube Live, and, like most things in life, you can’t do it all.

(Although you can be live in two places at once, so that’s one way to defy physics.)

Here are some of the key differentiators for each live streaming platform and a few tips on how to choose which platforms are best for you:

Facebook Live

  • Helps boost your post/update in the Newsfeed
  • Allows you to go live via your phone or laptop
  • You can post your live broadcast as a page post after your broadcast has ended
  • Allows for broadcasts up to four hours long (as of April, 2017)

Instagram Live

  • Your followers receive a notification that you’re live when they’re in the app
  • Your video disappears from the app once your live broadcast has ended
  • You can save your Live broadcasts to your camera roll

Periscope

  • It’s built entirely on the concept of live-streaming (unlike Facebook and Instagram)
  • Live streams can be recorded with mobile devices and watched on all devices either through the Periscope app or on Twitter

YouTube Live

  • Now available to anyone (Prior to late March 2017, only YouTube accounts with 10K or more subscribers could go live)
  • If your channel subscribers receive Youtube’s email notifications, they’ll receive an email when you start your live broadcast

Platform picking tips

1. Go with your primary platforms

Are you already active on Facebook? Have an engaged following on Instagram or Twitter? Start with the top one to two platforms you already use and have a greater following on. Then, if you find that you love live-streaming, you can branch out to creating live streams and building an audience on additional platforms.

2. Get crafty with “repurposing”

If you want to share content that you think your audiences on multiple platforms would appreciate, let your content stretch further and go live simultaneously. Of course, this will take a multi-device setup, but if you have a laptop and smartphone or smartphone and tablet, it’s totally doable.

Just make sure you’re letting your followers know you’re live in multiple places. That way if you reference the platform you’re on, your watchers on the alternative platform don’t get confused. Another benefit to this method is that you’ll be helping to cross-promote your other social media channels.

3. Take it for a test drive

One of my best social media secrets is that I have “test” accounts for my top platforms that I only use when new features roll out so I can test them and see how they work before committing to trying something new on my official page.

I don’t think everyone needs to try that method; you could just ask a biz friend to give you a quick tutorial, but I’m a visual, hands-on learner, so test driving features in that way helps me decide whether I’m ready to go public using a new feature.

You can start live stream video marketing today

As you can see, today’s digital landscape has made it inevitable for live stream video to become one of the biggest mediums for content creation. You’d be missing out on a big chunk of the marketing pie if you don’t consider weaving this type of media into your content strategy.

The key thing to keep in mind is to embrace the unpolished nature of live-streaming and just start.

As you gain more practice with each video and you incorporate some simple tools into your production, you’ll look like a pro and be consistently creating content you’re proud to promote in no time.

Content might be king…

but it doesn’t have to rule your world. Drop your email below to get even more great tips on content as a solo business owner!

Powered by ConvertKit

7 Steps to Create The Perfect Pin

7 Tips to Create the Perfect (Attention-Grabbing) Pin

You’ve likely heard this shouted from fellow business owners everywhere: Pinterest drives more traffic to my website than any other social media platform!

Well, it happens to be true for me. I see growth in my email list daily, and I get consistent sales for my ebook, pretty much all thanks to Pinterest. But, of course, it wasn’t always that way. It wasn’t until I studied the ins and outs of Pinterest strategy — and made some strategic moves — that my website traffic, email list, and sales increased.

Today, I’m going to share one (very important) secret to getting loads of traffic to your site from Pinterest: How to create the perfect Pin.

It probably goes without saying, but Pinterest relies on visuals, so it’s extremely important that the Pins you upload look attractive and, well…pinnable.

Here are a few tips on creating beautiful, attention-grabbing Pins for your blog:

1. Get clear on your brand

First and foremost, get clear on your brand’s colors, fonts, and tone or “mood.” It’s extremely important that your Pins be consistent and look on-brand.

Example: If your brand is punk rock, then something light and airy with pastel colors wouldn’t be on-brand, but something edgy and bold with bright colors would be. Colors and fonts are a great way to express your brand so be sure to choose wisely!

Below are two Pins that are different, yet similar. The trick is to use the same colors and fonts, and use photos that have a similar mood.

2. Create a template (or two)

The easiest way to maintain consistency (see above) is by creating templates for your Pins. That way, you can simply plug in different titles and images while keeping the overall look the same. (Bonus: This also saves you time!)

I shudder thinking about the awful blog graphics I had on my first website. They were all over the place, with no consistency in font, color, or size. Now I create all my Pins using Canva, a free online graphic design tool. You can create your own templates in Canva or use the templates that Canva provides that already have the ideal size and proportions for an attractive pin.

3. Stick to vertical pins only (No landscape, please!)

Vertical images (tall, not horizontal or square — see One Woman Shop’s example below!) tend to get more clicks and repins. One main reason is because they’re easier to see. Most Pinterest users are on their mobile devices, so it’s important to make your Pins easy on the eyes.

Images that use the ratio of 2:3 or 4:5 are best. I make my Pins 600px by 900px and it works perfectly. When I upload the Pin to my blog it doesn’t look overly huge, yet it looks clear when viewed on Pinterest.

Again, Canva’s Pinterest templates already have the perfect ratio so there’s no stress about getting the correct ratio. #loveyoucanva

4. Make it easy to read

This tip is short, but not always easy: Make sure you use an easy-to-read text overlay. Remember, most people are on their tiny phones looking at these pins. If pins are difficult to read, it’s unlikely they’ll inspire people to click or repin.

5. Choose eye-catching photos

Beautiful images are key. If you’re using your own images, make sure they look professional (even if they’re shot from your iPhone). You want to avoid anything dark, out of focus, or messy-looking.

If you’re using stock photos, be sure to steer clear of anything cheesy. (You know what I mean. We’ve all seen those goofy photos with fake smiles and garish colors. Leave the cheesiness for the infomercials!) You want something on-brand and inspiring that your ideal client will love.

Some of my favorite stock photo sites are Haute Chocolate, SC Stockshop, and Bloguettes. They’re not free, but their photos are worth it. Instead of wading through pages and pages of questionable stock photography to find one beautiful, on-brand photo, you’ll have lots of gorgeous photos to choose from.

Remember to always keep your target audience in mind and choose photos that both showcase your brand and appeal to your peeps.

6. Get strategic with your blog titles

Creating a snappy title is just as important as creating consistent-looking Pins.

Your title needs to be specific and communicate exactly what your audience is going to get out of the article. You want to stir up an emotion in them and make them curious enough to click through to read your article or repin it to their board to read later.

For example, if you’re a health coach creating a Pin about what you eat in a day, the title “What I Ate Today” isn’t going to get many click throughs or repins. It’s too general.

Instead, try a title like “What a Health Coach Eats.” That’s much more intriguing, because your reader probably assumes that a health coach is more knowledgeable on healthy eats than the general public.

For extra credit, include a tantalizing subtitle. For our health coach example, you can try “What a Health Coach Eats (It Might Not Be What You Think!)” That title suggests that perhaps the health coach doesn’t eat healthy all the time, piquing your curiosity even more as to what exactly they eat. Makes you want to click through and see for yourself, doesn’t it?

Still need help finding a catchy title? Here’s a great article to get you started.

7. Add keyword-rich Pin descriptions

The Pin description is the text that shows up under the Pin.

Your description should include keywords and phrases relevant to your blog post and brand to help people find your Pin when searching Pinterest. Explain the purpose of the article without giving too much away and perhaps even invite the pinner to click through to read more.

For instance, if someone was looking for a yellow chair on Pinterest, they would search “yellow chair.” If your pin is a picture of a yellow chair but doesn’t have the words “yellow chair” in the description, it’s going to be very difficult, if not impossible, to find.

How exactly do you add descriptions to your Pins? When you upload your Pin to your blog post you’ll want to add the description to the Alt Text of the image. And if you’re using an SEO plugin like Yoast SEO you’ll want to write a description for the meta description, because sometimes this shows up on Pinterest too.

Once the Pin is uploaded to your site you can use your Pin It button to save to your Pinterest boards.

Make the most of your Pinterest presence

In addition to creating pinnable Pins, you’ll want to repin fresh content to your boards daily or almost daily (a mixture of your content and others’). Consistency is key! Pinterest rewards those who pin great content and often.

Pinterest is an amazing platform with tons of potential for driving high-quality traffic to your site. (And it’s so much fun!) Use these tips on how to create the perfect Pin and you’ll be on your way to growing your business using Pinterest!

P.S. Get 7 steps to creating a consistent overall brand here.

The Second Annual #SolopreneurSanity Instagram Challenge is Here!

Sanity.

What do you think, when you think of that word?

“I wish.”

“If only.”

“Yeah, right.”

As a solopreneur, stress is just a natural part of our day-to-day. That’s what makes this topic — solopreneur sanity — so very important. Because we all need a little help managing that stress and getting closer to more and more days filled with moments of solopreneur sanity.

Especially when the coming weeks often bring the highest stress in both your work and personal lives (which, we know, are pretty much one and the same).

So, starting on Tuesday, November 1st, we’re going to be challenging you to seven days of #SolopreneurSanity prompts on Instagram: from sharing wise words to showing us how you move your body, and giving your brain a break to being picky about the food on your plate. As you take an inward look and experiment with new things, snap a pic and share with us during the challenge!

Here’s what’s included over the next seven days:

One Woman Shop's Solopreneur Sanity Instagram Challenge

Tuesday, November 1stWords of wisdom: Share your favorite sanity-focused quote, advice, or book — something that changed your perspective or has stuck with you over time.
Wednesday, November 2ndGet shit done: Show us your favorite procrastination-busting, get-shit-done strategy.
Thursday, November 3rdBrain breaks: Choose the best way for you to unplug and enjoy some time digitally detoxing.
Friday, November 4thYour body is a wonderland: Focus on your body by exercising, eating something that makes you feel great, or committing to adding some extra zzz’s to your schedule.
Saturday, November 5thLet it go: Tell us one thing you’re going to stop doing or let go of in order to introduce more sanity into your days.
Sunday, November 6thPay it forward: Give in some way — your time, money, services, or gratitude.
Monday, November 7thHappy endings (+ beginnings): Set your priorities and schedule for tomorrow.

Here’s how to participate:

1. Upload a photo to your Instagram account that corresponds to the day’s theme. So, on Tuesday, November 1st, post a photo of your favorite self-care quote, on Thursday, November 3rd, snap a pic of what you did during your time disconnected (oh, the irony — we know), on Monday, November 7th, share a photo of how you’re paying it forward, and so on! Miss a day? Jump right back in when you can!

2. Include the hashtag #SolopreneurSanity when you upload your photo for the day. It’s the only way we’ll be able to follow along — and we’ll be re-gramming a few each day from the @OneWomanShop account! (Bonus points for fun captions!)

3. Remember, Instagram is a social network. Be sure to explore the #SolopreneurSanity hashtag and interact with others participating in the challenge. (You might even grow your following in the process!)

Let’s have fun interacting on Instagram while working to improve our #SolopreneurSanity (something we most likely all need).

As we enter the last weeks of the year (eeeks!), we want to band together to stress less and appreciate our #SolopreneurSanity more. Who’s with us?

#OWSchat is back! Let’s Talk Location Independence, Shall We?

#OWSchat from One Woman Shop

You may have noticed a theme this month here at OWS — in fact, we sure hope you’ve noticed a theme, because we’ve been all about location independence and living the digital nomad lifestyle since July kicked off.

So what better way to bring it to a close than an hour-long Twitter chat about the challenges, the fears, the must-dos, and more? Join us Wednesday, July 27 at 9pm EST over on Twitter with the hashtag #OWSchat to do just that!

Whether you’re fully immersed in the digital nomad lifestyle, you’re thinking about it, or you simply love taking advantage of your location independence close to home, this chat’s for you.

Looking forward to chatting Wednesday, 7/27 at 9pm EST!

PS – First ever Twitter chat? We highly recommend using a platform like TweetChat to keep things organized.

Get More Attention to Your Social Media Posts With These 3 Copywriting Hacks

Remember when Facebook decided to update its newsfeed algorithm so you pretty much had to pay any time you wanted to show up in your fans’ newsfeeds?

Sucked, didn’t it?

So now you’re faced with keeping a social media advertising budget, but making sure you get the absolute most out of the money you spend can be hard.

A major way to stand out, though, is to tweak the copywriting you’re using in your posts to say something different than what every other one of your competitors is saying.

It’s a lot easier than it sounds, and no intensive copywriting tutorials will be involved, I promise. In fact, I’ve got three copywriting hacks for your social media posts that you can test today. Let me show you how.

1. Say what your competitors aren’t (and maybe even what they’re afraid to)

It might sound a bit mystical at first, to figure out the things your competitors aren’t saying… but it’s actually pretty easy to figure this one out.

The thing is, as business owners (and especially as women, if I can say that), we tend to under-value what we do and the products and services we have for sale.

Denise Duffield-Thomas illustrates it perfectly in this video:

But the thing is, men and women both have the tendency to do this from time to time, which likely means that your competition probably isn’t tooting their own horn as loudly as they (or you) should be.

Because within every single industry, the vast majority of business owners and marketers unknowingly fall into saying exactly what everyone else is saying. They sell the same products, offer the same services, and say the same things about them.

This might make it “easy” when deciding what to write in your social media posts, because you can just check out what everyone else is writing. But when you sound no different from your competition, your prospective fans and customers aren’t going to notice or appreciate your differences, and it’s those differences that make you and your business worth their time and attention.

“Forge your own path and leave your own mark,” said Drew Eric Whitman in Cashvertising. “You don’t need permission from anybody to do things your way. You be the leader. You be the one people copy because what you’re doing is so unique. Shake people up in your industry. Why be just another person in your industry who does nothing new, nothing worth noting, nothing that gets people talking and buying?” (emphasis mine)

Copywriting Hacks for Social Media posts

This guy, for example. Not to hate on him, but he’s trying to use every emotional-ridden jargon word for his industry, and it’s killing him. Not to mention that pose. So cliche. And the screaming caps. Just no.

Copywriting Hacks for Social Media Posts

Or this post. It’s way less painful to read and doesn’t make you cringe, but he could definitely be getting more (& better) attention, increasing his click throughs and leads.

But by breaking out of the industry norms and saying things in a way that shamelessly help the people behind these ads toot their own horns (in a non-douchey way, of course), we can really help these ads stand out.

Copywriting Hacks for Social Media Posts

I can’t edit the bottom half, but look at the new top half I’ve written. I’ve taken out most of the jargon, spoken to pain points without using all caps, and make a promise I can deliver on if you click through.

Copywriting Hacks for Social Media Posts

I open this ad with a hook that’s focused on a pain point so many aspiring travel writers feel threatened by. Then I “buddy up” to the reader to show that I share in their annoyance. Finally, I make a promise to let them see how people who have their dream job did it, so they can do it to. And suddenly, you’re clicking on it, aren’t you?

2. Ask only for the next step – not the main goal

Social media is social media.

It’s not a product shopping cart.

It can be tempting, though, to use the time and effort you spend on social media to go ahead and ask for the sale. After all, you don’t want to waste your time pansy-footing around when you’ve got a business to run and money to make, do you?

But that’s not what social media is for.

Getting people to click through to your site from social media is much less about getting the sale right away and much more about building up their momentum to keep clicking and subconsciously saying “Yes!” to you.

“You’re helping them focus on the benefit they want from the product rather than their hesitation to make the investment to own it,” said Tom Hopkins on Entrepreneur.

So by only asking for the next step (which might be to read a blog post or get a free ebook), you’ll generate more clicks and get more traffic to the pages you want people on.

Copywriting Hacks for Social Media

Become an owner of an Allstate agency before I’m ever even a customer or in their professional HR pipeline in any way? Don’t think this ad is going to work on me, sorry.

Copywriting Hacks for Social Media

On the flip side, though, even though I am in this guy’s ad network because I’ve visited his site, he isn’t asking me for much—just for an email subscription in exchange for his advice (which he knows I’ve already seen). It’s a much more likely step, isn’t it?

What’s more, when you do get people to your site, you’ll be able to pixel more visitors for your custom advertising audience even if you don’t ask for any kind of conversion or sale the first time they’re on your site, so you can continue to reach out to them via retargeting. (More on that from Facebook, here.)

This is particularly helpful for those of us who sell higher-priced items that usually aren’t purchased in a split decision after clicking through on an ad.

By exposing people to who you are, your expertise, and your offering over time, you build their trust instead of putting them off by asking for hundreds (or thousands) of dollars right away.

Max Chierruzi, CEO of AdEspresso, a Facebook advertising agency, said that when they started focusing on the next step instead of the major goal, their cost per click went down from $0.10 to $0.03 or $0.05.

They did this by targeting ads towards people who hadn’t visited their site to simply visit and receive value. Then, after they visited and were pixeled, they ran ads to get them to sign up for a lead magnet.

3. Use testimonials & customer photos as your ad content

Now this is something which is very much worth testing.

Social media is one of the best ways to advertise to your target demographics, especially when Facebook has so many pieces of demographic information you can sort through and target based on.

By using a testimonial from a person that most closely matches the target demographic you’re going after for a particular campaign, you immediately increase your relevance and credibility with those who see the ad.

“We’re comfortable with what we know, and what we know best is our own face,” said Kate Hakala.

Extending beyond just our face though, we also know our life situation, job, industry, and region better than others, so we tend to have higher trust towards things that seem to be affiliated with those things.

If you’re showing an ad on LinkedIn, for example, you can focus the testimonial text you use around the numbers you know your target audience there would be most concerned about during the workday, when they’re most likely to be on the site.

Copywriting Hacks for Social Media

In an article about how to hire more women, LinkedIn suggests placing images of women in the recruitment ads.

It’s time to start hacking your social media posts

So now you’ve got three things to try to get more attention to your brand’s social media posts:

  • Use different language than your competitors.
  • Ask for only the next step, not the sale.
  • Use testimonials and ideal customer’s faces in your ads.

All three of these copywriting hacks for social media posts are fairly easy updates, and worth testing to improve your attention and ROI. Then, you can sit back and let those social media platforms work their magic.

How (And Why) To Outsource Your Instagram Marketing

outsourcing for your solo business

outsourcing for your solo biz

I love being on Instagram. I love sharing my tips and ideas. I love interacting with people. I love searching through hashtags and finding awesome new people to follow.

(I also love shopping via Instagram — which isn’t so great for my bank balance.)

What I don’t love is taking photos or creating graphics.

As a copywriter, I’m happy to admit photography and graphic design are not my strengths. Needless to say, I was wasting a lot of time trying to do it myself and still not getting the look and feel that I really wanted for my feed.

As soon as I could afford it, I outsourced my image creation and curation on Instagram. And it’s been an awesome decision.

In this post I’m going to share with you how I went about outsourcing my Instagram images and why I’m more in love with Instagram than ever.

How I went about outsourcing

As luck would have it, a client I was working with brought on a junior graphic designer to help me manage their Instagram feed. She’d curate images in line with the strategy and I would write the captions. It worked really well and their feed started exploding (in the good way).

I realised that I could do the same thing with my own feed, so I asked that graphic designer, Angelina, to work with me.

The first thing we did was sit down and discuss my Instagram strategy and branding. We then arranged a photoshoot to capture a bunch of images for my feed.

Now, at the start of each month, I send Angelina a list of tips, quotes, and brands I want to mention on my feed. She then curates images and creates graphics and puts the whole lot in a shared Google Drive folder.

All I need to do is grab the images, add captions and schedule them with ScheduGram.

The results of outsourcing

Now that I don’t have to worry about the visual stuff, I have more time to actually engage with my followers and create new content I think they’d love.

Of course, paying for something like this only makes sense if there’s a return on that investment.

And I have to admit, I was slow to see results at first.

But recently the engagement on my feed has taken off — my email subscribers have grown, I’m getting copywriting enquiries directly via Instagram, and I’m even getting comments IRL from people about how helpful my feed is.

The big thing for me was ensuring that I maintained control over the content of my Instagram feed (I am a copywriter, after all). So I didn’t want to outsource the entire management of my Instagram feed. Every caption and comment is me.

How to outsource your Instagram marketing

Now, you might love creating images for Instagram, but maybe there’s another business task you’re doing that would make much more sense to outsource. If you’re thinking of outsourcing, here are my tips for making it work based off of my Insta experience:

Know what your objectives are

Make sure you know why you’re outsourcing a part of your business. For me, it was because I wanted to have an Instagram feed that felt branded and cohesive to help me find new clients.

For you, it might be to grow your engagement, give your brand a clearer “voice” or simply save time on something you don’t enjoy doing.

Figure out how much control you want to maintain

You might be happy to outsource all of your marketing, a part of it (the visuals or captions) or maybe only the stuff that followers wouldn’t notice (like ‘liking’ certain hashtags or finding new people to follow).

I would never get someone else to write my captions because I want my voice to come through, but you might be happy to let a copywriter who gets your brand to do it, while you take your own photos because maintaining control of your visual look is more important.

Do your research

When it comes to finding someone to outsource a part of your business to, spend some time looking for the right person. I was lucky that I’d previously worked with Angelina and already knew how well we worked together.

Seek out recommendations (Editor’s note: We highly recommend the ladies in the OWS Directory!) and take a look at what that person is doing on their own feed or for their clients. Ask them about their collaborative process and what they’d need from you to make it work.

The truth about outsourcing

A tip: As soon as you start investing in a part of your business, you start to take it a lot more seriously. Putting money into my Instagram has made me treat it as a key pillar of my marketing funnel, rather than just a fun place to hang out. And it’s definitely paid off for my business.

Would you ever outsource all or part of your Instagram marketing? If not, what would you outsource? Let me know in the comments below.

PS — Not sure where to start in evaluating potential pros? Our Prior to the Hire ebook has you covered.

Prior to the Hire ebook from One Woman Shop

#OWSchat Recap: Solopreneur Sanity with Nicole Liloia

#OWSchat from One Woman ShopMissed our December Twitter chat with Nicole Liloia? We talked all things Solopreneur Sanity — what stresses you out in your solo biz and how to best minimize it. (Hint: a lot of the tips and tactics are covered in our Solopreneur Sanity Handbook!)

Catch up below!

Note: Our monthly #OWSchat will be going on hiatus for at least the beginning of 2016 while we prioritize some other great products and services for our community!

One Woman Shop Instagram Challenge: #SolopreneurSanity

This challenge has come and gone

Hop on our email list below to be notified about our next Instagram challenge!

We <3 you, but please know that you can subscribe at any time. Powered by ConvertKit

It’s here: our second Instagram challenge!

And we couldn’t be more excited about the topic. After all, the coming weeks often bring the highest stress for solopreneurs in both their work and personal lives (which, we know, are pretty much one and the same). So this time around, we’re celebrating #SolopreneurSanity.

Over the course of 18 days, starting on Tuesday, December 1st, we’re going to be challenging you to both share a bit of your routine as a solopreneur, while also encouraging you to try potentially new things that’ll put you on the (inevitably windy) course to sanity. As you take an inward look and experiment with new things, snap a pic and share with us during the challenge!

Here’s what we love to see from you + challenge you to try:

Solopreneur Sanity Instagram challenge

Tuesday, December 1st – Words of wisdom: share your favorite self-care quote or advice
Wednesday, December 2nd – Non-negotiables: share one of the things that is a must-have in your day to maintain your sanity
Thursday, December 3rd – Walk it out: take a walk with no destination
Friday, December 4th – Get physical: show us how you’re moving your body
Saturday, December 5th – Meditation station: meditate for 1-5 minutes (or more!) and show us your set up
Sunday, December 6th – Book nerd: show us a book (or two!) that changed your perspective in some way
Monday, December 7th – Pull the plug: fully disconnect for at least 30 minutes
Tuesday, December 8th – Hit the breaks: yep, that’s a play on words; take a 15 minute break every 90 minutes today
Wednesday, December 9th – Track that time: for a few hours today, track your time (down to the minute)
Thursday, December 10th – Prioritize that shit: pardon our French; prioritize your to dos based on importance + urgency
Friday, December 11th – Get on it: choose at least one task that lets you work on your biz, rather than just in it
Saturday, December 12th – Eat it: show us the foods that make you feel best
Sunday, December 13th – State of the union: check-in day; share a pic of the song title/lyric that depicts your current state of solopreneur sanity
Monday, December 14th – Focus, focus, focus: plan your day the night before; show us and we’ll hold you accountable
Tuesday, December 15th – Bribe yourself: pick a lingering task, get it done, reward yourself
Wednesday, December 16th – Drop it: say no to or break up with something that’s not serving you anymore
Thursday, December 17th – Sleep it off: prioritize sleep today (and every day after!)
Friday, December 18th – Pay it forward: volunteer, donate, or give back in some way today

What better way to end? Of course, first we need to begin.

Here’s how to participate:

1. Upload a photo to your Instagram account that corresponds to the day’s theme. So, on Tuesday, December 1st, post a photo of your favorite self-care quote, on Monday, December 7th, snap a pic of what you did during your time disconnected (yes, we see the irony on that one), on Tuesday, December 15th, share a photo of how you rewarded yourself, and so on! Miss a day? Don’t worry about it. Jump back in when you can!

2. Include the hashtag #SolopreneurSanity when you upload your photo for the day. It’s the only way we’ll be able to follow along — and we’ll be re-gramming a few each day from the @OneWomanShop account! (Bonus points for fun captions!)

3. Remember, Instagram is a social network. Be sure to explore the #SolopreneurSanity hashtag and interact with others participating in the challenge. (You might even grow your following in the process!)

Let’s have fun interacting on Instagram while working to improve our #SolopreneurSanity (something we most likely all need) — what do you say?

This season, it’s all about stressing less and appreciating our #SolopreneurSanity more. We can’t wait to join you in doing just that!

November #OWSchat: Solopreneur Websites (DIY or Don’t Even Try?)

#OWSchat from One Woman Shop

Mark your calendars! Today at 9pm EST, we’re hosting our monthly #OWSchat where we’re chatting about how your website can best serve your solopreneur business and whether you should do it yourself or hire it out.

We’re super psyched to have One Woman Shop member and WordPress expert Shannon Mattern of WP+BFF and creator of the WP+BFF Academy joining us for the chat. She’ll be answering questions and sharing her advice as we navigate what it takes to get a site created.

See you TONIGHT, Wednesday, 11/4 at 9pm EST in the Twitterverse!

PS – First ever Twitter chat? We highly recommend using a platform like TweetChat to keep things organized.

Affiliate disclaimer: this post contains an affiliate link. As always, we only promote products and services we truly believe can benefit your solopreneur business.

October #OWSchat: Diminishing Distractions

#OWSchat from One Woman Shop

We’re a little nervous to admit this, but here it is: we’re sick of talking about productivity. (A bit strange coming from the creators of an e-course about productivity, huh?)

Here’s the thing: while we love making the most of productivity hacks as much as the next person, sometimes we want to stop talking about the benefits of this project management software or that social media management tool and just get shit done. But it’s not always that simple. There are distractions — both in your business and outside of your business — that keep you from being the engaged, efficient, kick-ass business owners you are (or want to be). Let’s talk about those.

That’s precisely what we’re doing. Mark your calendars! Today at 9pm EST, we’re hosting our monthly #OWSchat — and it’s all about identifying + combatting the distractions that hold us back.

The comparison trap. Family. Social media. We’re talking about these and the other (inevitable) distractions that come up, and sharing strategies for making distractions less of a burden on your day, so you can fully own your freedom.

See you TONIGHT, Wednesday, 10/7 at 9pm EST in the Twitterverse!

PS – First ever Twitter chat? We highly recommend using a platform like TweetChat to keep things organized.

1 2 3