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There’s something to be said about not jumping on business bandwagons. Deciding to not join in on the latest “business trend” might mean you’re keenly aware of how the trend fits into the bigger picture and whether it would be smart to adopt, or maybe you’re not taking it on out of fear even though…

7 Tips to Create the Perfect (Attention-Grabbing) Pin

You’ve likely heard this shouted from fellow business owners everywhere: Pinterest drives more traffic to my website than any other social media platform! Well, it happens to be true for me. I see growth in my email list daily, and I get consistent sales for my ebook, pretty much all thanks to Pinterest. But, of…

Copywriting Hacks for Social Media posts

Remember when Facebook decided to update its newsfeed algorithm so you pretty much had to pay any time you wanted to show up in your fans’ newsfeeds? Sucked, didn’t it? So now you’re faced with keeping a social media advertising budget, but making sure you get the absolute most out of the money you spend…

outsourcing for your solo business via @OneWomanShop

I love being on Instagram. I love sharing my tips and ideas. I love interacting with people. I love searching through hashtags and finding awesome new people to follow. (I also love shopping via Instagram — which isn’t so great for my bank balance.) What I don’t love is taking photos or creating graphics. As…

Tools We Love: Edgar social media scheduling

Welcome to Tools We Love, where we highlight some of the tools that make us more efficient, productive, and effective in our businesses. Have a tool that you want to share with the community? Email us! Meet Edgar. He’s an octopus who just so happens to be a social media wizard. (Really, it’s a social…

solopreneur membership

While the organic reach of Facebook Pages has (drastically) dwindled, there’s one aspect of the social network that Zuck + friends have gotten right for your online business: Facebook Groups. To make the most of this fantastic tool for solopreneur networking and community building, we asked our One Woman Shop members for their #1 tip…