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If you’re anything like me, the first time you heard the term “sales funnels,” you envisioned a big Willy Wonka-esque contraption that takes random scrollers off the internet, works some magic as they move through the various whizzing parts of the machine, and churns out raving fans. Although that idea is slightly valid because funnels…

You work hard at growing your email list. You created an irresistible lead magnet and optimized your website to capture leads. But when did you last take a close look at the emails that you’ve been sending out? While growing your list is important, it’s equally important to take care of your existing subscribers and…

The Internet is kind of like the universe — it seems to be constantly expanding. Every day there’s a new startup online, a new blog going live, a new podcast streaming. In all of the content, it can be difficult to stand out and attract your clients to your business website. How do you reach…

I can’t wait to open your emails! Your emails are my favorite ones to read… Your emails make my inbox sing! When the emails you write to your list are engaging, entertaining or instructional, it’s easy for the readers to love them. When they ooze with personality and make a connection with your readers, they…

Is ConvertKit right for your business?

Yet another email provider to choose from? Before you get overwhelmed, let me start this post by sharing where I was at when I switched to ConvertKit for my business. I am a one woman shop (hello, fellow ladies!) and was spending more time prepping weekly emails and automation than I really had time for.…

Create an irresistible opt-in offer

If you’re focused on building your email list, you probably have at least one opt-in offer already. But how well is your offer converting? If the results haven’t been quite as good as you imagined they might be, it could be time to look at your opt-in with fresh eyes. The mistakes we make with…