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If you’ve been stuck thinking there just aren’t enough clients in the world, it’s time to turn that scarcity mindset around. Reframe it like this: As a solopreneur, you’re a problem solver. And it’s likely that there are more people experiencing that problem than you might initially realize. For the purpose of this post, let’s…

One Woman Shop business myths

Welcome to Business Myths. Here’s the deal: We often hear business “truths” and accept them as true without stopping to question them. We’re chatting with solopreneurs and freelancers who have learned the hard way that these commonly accepted facts may not, in fact, always be true. In this case, Rachel Allen shares her (expert) take…

Absorbed. Connected. Engaged. These are three things we all want our audience to feel when they read our website. And the way to allow them to feel all of this? It comes down to your brand personality: the words you use, the images you share and the colours that tie it all together. But what…

Grammarly Trial - One Woman Shop

Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! This experiment…

In addition to proactively searching for writing jobs yourself, you can also market yourself so that future clients will come to you. Sounds pretty ideal, right? While it takes a little time, creativity and some good-old networking, you can successfully attract clients by putting yourself out there. Here are a few tips to get writing…

While copywriting may sound like an easy job (I partially blame the popularity of Mad Men), it actually requires a variety of different skills. In addition to being an excellent writer, you need to have a bit of wit, a lot of creativity and a persuasive tone. Whether you’re writing for a website, blog or…