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How many times have we heard all the things we “should” be doing when it comes to our business? My guess is: an awful lot. And it’s no different when it comes to content marketing: Facebook has said that writing is dead, while others insist you write a 2,500-word blog post (with a content upgrade!)…

Maybe you’re expanding your own business and are ready to start building a team of bloggers. Maybe you’re looking to fill up your guest posting roster. Or maybe you’re managing a project for a client and they’ve decided that they want some blog posts — only you’re not really a great writer. Whatever the reason,…

If you’ve been stuck thinking there just aren’t enough clients in the world, it’s time to turn that scarcity mindset around. Reframe it like this: As a solopreneur, you’re a problem solver. And it’s likely that there are more people experiencing that problem than you might initially realize. For the purpose of this post, let’s…

There’s something to be said about not jumping on business bandwagons. Deciding to not join in on the latest “business trend” might mean you’re keenly aware of how the trend fits into the bigger picture and whether it would be smart to adopt, or maybe you’re not taking it on out of fear even though…

Using SEO effectively can seem like a headache. Keywords? Links? Content marketing? I’ve been there. If you’re a small business owner, you have enough on your plate, and learning about SEO can seem like more trouble than it’s worth. But SEO is so much more than a marketing strategy. SEO, or Search Engine Optimization, is…

Guest posting is one of those things that everybody thinks they probably should be doing more of…but the whole process of putting a guest post pitch together can seem daunting. And the truth is, you can spend a lot of time and energy pitching guest posts that never pan out if you don’t know what…