It takes so many tools to organize your business. You have an editorial calendar, project roadmaps, to-do lists, contact lists…and those are just the things you’ve used today. It seems to be everyone’s dream to have one tool to rule them all. And while I can’t promise you that, I can tell you how to…
Collaborating with a fellow solopreneur is a great way to expand your business and explore new platforms or markets — without all of the pressure of trying to figure it out on your own. But partnering up with just anyone can make for a collaboration that brings more stress than success. When you’re on the…
If you’re anything like me, you set up your solo venture motivated by one driving force: freedom. I’m not a corporate girl. Spending hours and hours sitting behind someone else’s desk in someone else’s company, slaving away to drive up someone else’s profits was a soul-sucking experience I’m keen not to repeat (and I had…
This year, I set some pretty lofty business goals for my solo social media business. One of them: Diversify my clientele by adding corporate clients. For me, the challenge of creating community and engagement around big, faceless corporate giants is one of the most fulfilling parts of running a social media management company. But approaching…
If you’re a service-based one woman shop, you likely run into the problem of a project never feeling complete. You’ve been working long and hard, communicating back and forth with your client over days or weeks and then all of a sudden, it’s done. Just sending your client the final invoice with note that says…
Absorbed. Connected. Engaged. These are three things we all want our audience to feel when they read our website. And the way to allow them to feel all of this? It comes down to your brand personality: the words you use, the images you share and the colours that tie it all together. But what…
