Have you ever gotten back from a conference or retreat, only to feel so inspired by the other women in the room? The speakers, the networking, the hosts; all perfect. You want to take that experience and replicate it with your own dream clients. An amazing day or two with all your favorite ladies, sharing…
A couple weeks ago, I contributed a post to One Woman Shop called Five Lessons Learned in my First Six Months as a Freelancer. Several people told me that they found the insights to be helpful (yay!) but the part I got the most questions about was the “Create an Inspiring Workspace” section. Specifically, how…
Testimonials are a valuable form of social proof that help establish your credibility, build trust, and overcome skepticism and doubt. They give you the opportunity to prove claims about your products and services. Consumers constantly seek word-of-mouth references from family, friends, and even complete strangers on social media and review sites. That’s because we tend…
Client experience can sound a whole lot more fluffy than it is. Putting time into making your service a start-to-finish, delight-inducing magic carpet ride of goodness isn’t just good for the soul. It’s good for your business. Sock-removing client experiences are the stuff word-of-mouth marketing is made of. It inspires more repeat and referral business…
Ready to sell products online but too caught up in the day-to-day tasks of marketing and management to build your online store? We get it. As one-woman businesses, we’ve all been there. Our time is extremely valuable. We don’t have the space in our schedule — or the skills — to create an online store,…
Curious about how to incorporate affiliate marketing into your solopreneur business strategy? It may be worth your time to explore how affiliate marketing can bring in a bit of passive income to supplement the revenue that your current products and services generate. Brush up on the basics of affiliate marketing Essentially, affiliate marketing entails promoting another…
