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Online courses: The possibility (and profitability) that comes with creating one can have a huge impact on how you run your solopreneur business. In fact, most entrepreneurs and professional bloggers today agree that online courses are an important element for any solopreneur who wants more time to innovate, wants to be seen as an expert…

As a one-woman shop, I know how frustrating it can be to develop your service packages. When you have so many aspects of running your business that are constantly vying for your attention, it’s easy to bundle up your offerings and call it a day. But, as time passes, you find that you’re not bringing…

When It Makes Sense to Work For Free as a Solo Business Owner

Hop into any Facebook group, Twitter chat, or other space where entrepreneurs get together and mention working for free, and you are likely to start a riot of voices exclaiming that a business owner working for free is the cause of entire industries being devalued. They will stand up and exclaim things like, “Charge what…

If You Create It, Will They Pay For It? (How to beta test that offer)

When should I launch? What should I charge? Should I charge? Will anyone buy it? There are so many things that seem to hold people back when they are looking to launch something new, like a new business, a new service, or a new course. And while the questions are many, the solution is simple:…

The Art of Following Up (And How to Make it Manageable as a Solo Business Owner)

For those of you who don’t know, Cristina spends her time outside of OWS as a super sleuth. That is, she works in recruiting. Recently, she was chatting with a client and told him that she planned to spend the day following up with potential candidates that she had reached out to the week before.…

How to Create a Stellar Swipe File to Boost Your Marketing

Our tagline here at One Woman Shop is one we take very seriously: Going it alone shouldn’t feel lonely. Your next launch — and your marketing strategy, in general — is no exception to this rule. In fact, having a community of ambassadors surrounding your next launch or your ongoing promotion might just be what…