Shop Talk: The Quickest Way to Get Something Done



Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours.

Have you ever had an idea that you were really jazzed about? The drop-everything-and-make-this-happen idea that wakes you up at 3am; makes you (gasp) forget you need coffee; finds you telling your pets about it because you’ve already chewed the ear off anyone else who will listen?

We love those ideas.

A lot of times, those ideas relight the fire and lead to breakthroughs in our businesses. They give us direction and purpose. They turn into the product, the service, or the platform that helps us grow.

But we’re not here to talk about those times. We’re here to talk about what happens when that idea you had just isn’t working out.

You know, the not-so-glamorous side of things. The times when:

  • You’ve put your all into it (time, money, energy), and it just didn’t work…
  • Your idea is made up of a lot of “shoulds” and not a lot of “wants”…
  • The fire’s burnt out and you’re no longer excited…

When you’re a solopreneur with endless ideas, this is bound to happen. And you’re bound to be plagued by the shame and the “shoulds” that keep you holding on.

Today, we’re granting you permission to let it go.

One of our favorite leading ladies, Arianna Huffington, wisely wrote in Thrive: “You can complete a project by dropping it.”

For her, it was about learning to play the violin and speak German. She wasn’t taking action, but, in her words, “Any project that you’ve started in your mind drains energy.”

You might be a lot further in. You might’ve spent hours on plans and outreach. Hundreds (or thousands) of dollars on bringing it to life. Endless amounts of energy truly trying to make it work.

Again: It’s okay to let it go. No amount of time, money, or energy invested is worth carrying on with something that isn’t going to get you closer to where you want to be or how you want to live, solopreneur. It’s oh-so-simple, but we know it’s not easy.

So we remind you of these two things:

1. Nearly everything we do as solopreneurs is a learning opportunity. In working on this idea, you’ve undoubtedly learned something new; met new people; did things you didn’t think you could.

2. Dropping a project now doesn’t mean dropping a project forever. (The “Hold” section of our to-do list is solid.)

And, finally…This is not a case study for taking the easy way out; for walking away from something just because it’s hard. This isn’t about sloughing off and making progress on your Netflix queues. (Okay, well, it’s not just about that.)

Simply put, this isn’t advice for the lazy — they don’t need it. (And we know that’s not you.) This is advice for the overachievers who want to, all.the.time.

To you, we ask: What can you cross off your to-do list by dropping it?

(Even if it’s just for now…)

Your days, back in your hands.

Get instant access to 5 Days to Reclaiming Your Time, a free email course with the mindset shifts + action steps you need to get started in reframing your relationship with time. Sign up below!

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“But I Hate Value.” (And Other Solopreneur Success Bundle Objections)

One Woman Shop Solopreneur Success Bundle 2017

We don’t want to put words in your mouth, but if you’ve made it this far into the week without being 110% sure that the 2017 Solopreneur Success Bundle is for you, we imagine some stubborn objections are running through your head right about now.


…”I’m really busy this week; I don’t have time to buy.” You secretly think that we might extend this offer to next week. We assure you, we’re not going to. (We’re sorry!)

…”I’m too lazy to click one Buy Now button.” You know what’s harder than clicking one button and receiving one download file of every product, in one pretty package? Buying 18 products separately.

…”I really don’t need to learn anything new. (I’m super smart as is.)” We don’t doubt that you’re smart. (Modest, too.) But we will bet that you have some gaps in your knowledge of certain business areas that are begging for your attention — or will be, soon. Why not build the virtual library of resources that just might fill those gaps?

…”18 products is so damn overwhelming.” Yeah, we get that. Rest assured that you don’t need to (and shouldn’t) tackle all of the products all at once. Just set your access up, and file it away for when you need it most. Lifetime access means that you can keep the file in a safe place for future reference.

…”I don’t know who some of these creators are.”
Here’s some social proof for you: Collectively, our contributors and their products have been featured on The Huffington Post, Elite Daily, She Takes on the World, Mashable, Teachable, CreativeLive, mindbodygreen, Lucky Bitch,, Belong Magazine, and many, many more sites. Also: We’re vouching for them. 😉

…”I promised myself I wouldn’t buy any more business-related products this year.” In your defense, you might not have known such an incredible deal was going to land in your inbox this week. Also: What if you were to forgo those $148 pair of Lululemon yoga pants in favor of this $99 purchase (which just might then enable you to buy 10 pairs of those yoga pants…)?

…”I hate getting this much value all at once and I only like to pay premium pricing.” We actually can’t help you on that one.

In all seriousness, we do think that there are some very legitimate reasons for choosing not to buy the Bundle this time around.

But if you are ready to take advantage of what one contributor called “a solopreneur’s fairy godmother”, head on over to the landing page to learn even more.

But don’t delay: Once the clock strikes zero, it’s gone for-ever. (Said in our best Sandlot impression.)

Never Enough Success: Solopreneur Success Bundle Success Stories

One Woman Shop Solopreneur Success Bundle 2017

We’ve thrown a lot of information your way this week — our wish for you when it comes to your biz, a cheeky, fake fairytale (that’s oh-so-entertaining), and an opportunity to give back to women around the world through your Bundle purchase. And we’ve likely gotten about 10 songs stuck in your head along the way. (You’re welcome.)

We’ve also given you quick, bite-sized testimonials vouching for the 18 products in the Solopreneur Success Bundle on the Bundle landing page. Those are very solid pieces of social proof, but what you haven’t seen so far are the more in-depth client/student success stories from the creators who contributed their resources to the Bundle.

As they say, the whole is only as good as the sum of its parts. Luckily, these parts? They’re pretty darn good. Let’s check some of them out:

From Danielle Zeigler, the creator of SEO for Solopreneurs:

From these same methods [taught in SEO for Solopreneurs], my clients have tripled their website traffic (we’re talking thousands of new visitors per month), secured writing deals with major national companies, and earned additional five-figure incomes from clients who found them through Google.

From Kathryn Hocking, the creator of e-Course Idea Generator:

Here is a success story straight from the mouth of one of our participants Melissa Ingold from

“Like Kathryn, I’ve created hundreds of digital programs over the years and I currently create 50+ new products every year through my two businesses – but sometimes, coming up with new fresh + fabulous ideas can be a real challenge…I especially loved the methods that she shared for how she does her brainstorming, which I implemented right away to start fleshing out my next program (and even used it to build my follow-up email sequence, too).

Her guide also asks you just the right questions to help you dive deeper into pinning down your customer’s true needs. Plus, she provides you with the exact survey questions you need to ask your people. This program is packed with value, so even if you’re already a frequent e-course creator like I am, you’ll still walk away with some golden tidbits + resources you can apply to your own process. So worth the investment.”

From Annette Stepanian, the creator of Let’s Get Down to Business:

What Chelsea F. had to say about Let’s Get Down to Business: “I was so happy I found Annette when I was first starting my business! I was terrified of the legal aspect of setting up and owning my own biz and she took all the fear away. I first bought her mini-course on how to set up your biz legally. At the end, I had my action plan mapped out for filing all the required documents, not to mention a huge weight off my shoulders because I knew I was doing it the right way.”

From Ashley Cox, creator of Interview with Heart:

My client Ginny was a great success story! She had been thinking about hiring a team member for a while, but wanted to make sure she took the right steps to hire the right person. Ginny didn’t have a ton of time to waste hiring the wrong person, so she really wanted to nail it on the first try.

After going through the Interview with Heart materials, she was able to structure a solid interviewing process, select interview questions to help her gather the information she needed during the interview process, and narrow down her candidates to find the one who best suited the position and fit her culture!

Ginny’s new team member was a breath of fresh air and just what she needed in her business. She was able to quickly acclimate to the culture, brought talents and skills to the team that Ginny didn’t possess (but that she desperately wanted and needed in her business), and having this new team member created space for Ginny to continue growing and scaling her business while doing work she truly loved.

Later, Ginny told me, “Your guide was everything I needed and more! I found the perfect team member and could not have done it without your knowledge.” It doesn’t get much better than that!

From Abagail and Emylee, creators of Trello for Business:

One of our students took this course and told us that it was more valuable than some of the $1K courses she’s taken. And this course is $29. We’ve had people say that they thought they would ALWAYS be scatterbrained and struggle with productivity. They took our course and the game changed. They’re organized, their businesses are streamlined, and they’re crushing their goals.

From Meera Kothand, creator of Email Lists Simplified:

One of my students took a maternity break and still grew her list and made sales with the systems she put in place after taking the course!

From Brittany Berger, creator of Build Your Own VA:

Rae Targos of Productive Co was able to systemize and automate enough that she created time to take on new clients and directly increase her income from automating her business!

And allow us to remind you: These raving reviews are from individuals who spent up to $297 for just one of these products! Imagine how much they’d rave if they had gotten their hands on all 18 Bundle products. (It would probably break the internet.)

Needless to say, we want you to experience the same kind of success these students/purchasers have — and not just in one of these courses, but in all.

But the clock is ticking! Get your 2017 Solopreneur Success Bundle here.

Win/Win (Solopreneur Success Bundle Style)

One Woman Shop Solopreneur Success Bundle 2017

TL;DR? When you buy a Bundle today, you’re making a tangible difference in the life of women business owners around the world. No extra effort required.

We would wager a bet that there are probably a heck of a lot of things besides just money that motivate you within your biz. Location independence; setting your own work schedule; only taking on clients you really want to work with; the feeling of pure adrenaline (and coffee) racing through your veins during a launch…

But even within the realm of money, we imagine there are a lot of reasons you want to make a comfortable amount to live on. (Or perhaps even more than “comfortable.” Perhaps an obscene amount. More power to you.)

You might want to take a luxurious trip to the Amalfi Coast, a backpacking trip through Central America, or a hiking and camping expedition through the National Parks of the US.

You might want to buy gifts for your clients, nieces and nephews, significant other, or yourself without feeling a sense of dread over the price tag.

You might want to max out your 401k and Roth IRA, so that the money you earn now is working for “future you.”

You might want to pay for a virtual assistant, a house cleaner, a grocery delivery service, or a nanny so that you have more time to focus on growing your biz — and relaxing.

You might want to give back by helping create opportunities for business owners who lack access to resources.

The great news? All of this can come true. First: We can get you started on that goal of giving back right nowBecause when you buy a Solopreneur Success Bundle today (Thursday, 9/21), we’ll give $10 of your purchase to female-owned businesses around the world through micro-lending.

The even better news? The rest of those goals can come when you implement the action steps from the 18 incredible resources within the Bundle.

It’s a classic case of win/win.

Turning leads from your website and social media into paying clients. Creating brilliant content (read: stellar sales funnels, sales pages that convert, and eye-catching graphics) that sells your e-course. Making crucial business hires that in turn lead to more projects, more impact, and more revenue. Setting up sustainable personal and business systems so that none of the above lead to meltdowns and breakdowns — just productivity, relaxation, and zen. And…paying it forward to others.

That’s what we call both instant gratification and delayed gratification.

A Solopreneur’s Version of Prince Charming + Glass Slippers

Disney movies used to be all about white knights and Prince Charming. But if you’ve seen Frozen, you know it’s a modern take that focuses more on sibling love than romantic love.

But even that is so 2013. Allow us to present: the 2017 Disney-inspired* film, Unfrozen.

(Giant spoiler alert: It ends with you falling in love with your business.)

You’re sitting in front of your computer one Wednesday afternoon. (Hint: We mean today.) You feel frozen. Your mediocre coffee’s gone cold. Your to-do list is overflowing, as usual. You’re silently cursing your client who still hasn’t paid you. You’re wearing workout pants, but you have no intention of actually working out today. You’re messing around with an online image editor, trying to make graphics that don’t make you want to cry. You’re toying with the idea of hiring someone — for the 20th time — but dismiss it when you realize you don’t have the time to teach them. You’re starting your ninth search, “how the heck do I write a great sales page” and then jumping over to one of your 126 open tabs for your other search, “what the eff is split-testing.”

Then suddenly, you get this email, reminding you about that the Solopreneur Success Bundle is hereIt seems too good to be true. 18 resources from 18 creators who you admire, for only $99?

You think: There must be a catch. And there is. It’s only available until Friday, 9/22 at 11:59pm EST.

Is the Solopreneur Success Bundle the magic wand that will take you from frozen to the star of your own business? No, it’s just one piece of the giant fairy-tale themed puzzle.

Will you turn into a pumpkin if you don’t buy the Bundle by midnight? Probably not.

Will we send you a pair of glass slippers, free with every purchase of the Bundle? We wish.

Will it improve your relationship with your family, a la Frozen? Actually…maybe. (Since you’ll be a much more fun, relaxed version of yourself.)

Suddenly, you unfreeze and get into action. You head to the Solopreneur Success Bundle landing page to learn more, hit that beautiful Buy Now button, access the 18 products within the Bundle, and get to work making moves on your business.

In the immortal words of Taylor Swift: “It’s a love story, baby, just say yes.”

Cue the credits.

*This silly, fake film is in no way endorsed by Disney. But we’re sure they’d be just as enchanted by the magic that is the Solopreneur Success Bundle.

Our Wish for You (Solopreneur Success Bundle Edition)

One Woman Shop Solopreneur Success Bundle 2017Label us what you will (we prefer “fun nerds”)…we love the back-to-school feeling that September brings, no matter how many years separated we are from the traditional classroom.

There is nothing like that feeling of mastering something you’ve previously struggled with or have been wanting to learn or do. Maybe it’s doing a full pull-up after weeks of training, navigating a foreign country in another language after months of intensive studying, or perfecting the most delicious green smoothie after several rounds of not-so-pretty tries. (Adding blueberries makes for an interesting color…)

We want you to feel that excitement for learning — and the subsequent thrill of accomplishment — each and every day in your solo biz.

As a resource hub for one woman shops like yourself, we’d even go so far as to say it’s our wish for you. (Sung to the tune of the Rascal Flatts song, obviously.)

With that in mind, here are 10 things you’ll be able to learn + accomplish if you purchase and implement the products from the Solopreneur Success Bundle, here from September 18-22:

  1. Automate your biz processes and pump up your productivity (and sanity!) to create more time for revenue-generating activities…while leaving time for self-care, Instagram scrolling on the couch in your PJs, and watching (and rewatching) the latest episode of [insert your favorite series here]
  2. Create a killer look for your next launch with plug-n-play design templates and stock photos that’ll catch eyes, increase shares, and get you a rep as “that girl with the perfectly coordinated Pinterest images”
  3. Talk about what you do and not see eyes glaze over because you nail your pitch, every time (And once you nail it? Maybe your mom will finally be able to articulate what you do, too)
  4. Be the one with the unused “unsubscribe” button in your emails because you’ve built a list of engaged subscribers, are nurturing them through effective automations, and know exactly what e-courses to create to keep ’em coming back for more
  5. Get paid — on time, every time — and conquer the flow of that cash money in your business so you can can look at your bank statements with ease, not panic
  6. Hire with confidence so you can start embracing the art of delegation and collaboration
  7. Crush your sales page copy, conquer a solid content plan, and finally use hashtags how they’re meant to be used #notjudging
  8. Get yourself (legally) protected from the potential perils of the online world that you’d probably rather avoid but really, really shouldn’t
  9. Master SEO and see what this “Google juice” everyone’s talking about is really like
  10. Make the perfect cup of delicious, steaming hot — or perfectly iced — coffee, every time (because…caffeine)

…And so, so much more.

When can all of this magic happen? When you grab the Solopreneur Success Bundle before Friday. The countdown is on:

We’re Shouting from the Rooftops…The Solopreneur Success Bundle is LIVE!

One Woman Shop Solopreneur Success Bundle 2017

Ya know those moments in life that you just. can’t. wait. for? When your mind is so singularly-focused, your dreams are all about the same thing, and you barely notice that you haven’t showered for a few days?

Then that moment comes — and IT’S THE BEST DAY EVER! You want to shout it from the rooftops; blast it all over your social channels; send the largest group text ever.


(That’s us, shouting from the rooftops.)

The 2017 Bundle is here — and it’s made up of 18 amazing resources worth more than $1,700. Your investment? $99. But here’s the catch: It’s only available this week, from September 18th – 22nd.

Streamlining and automating. Conquering your cash flow. Mastering SEO. Becoming an email marketing expert. Kicking ass with DIY design. Maintaining your sanity as a business owner. Getting set up, legally – the first time. Hiring with confidence. Crushing your copy + content. And hey, even making barista-level coffee at home. (Because…caffeine. ☕️)

Simply put? The Solopreneur Success Bundle is the best deal on the internet for the resources that will unlock your potential as a solo business owner. But the clock is ticking…

Ready to invest in your success as a solopreneur? Find out what’s included and get the Bundle here.

It’s not every Monday that we shout from our rooftops. So come see what all the fuss is about.

To solopreneur success!

P.S. Did you buy the Bundle last year? (Heck, yes!) Don’t let that deter you from checking it out again. Take it from Brittany, who’s bought the Bundle each time it’s come around: “I’ve been buying it as long as I’ve been a One Woman Shop member, and have been able to bootstrap and DIY sooooo many things because of what I learn in the included resources every year!”

Back to School, Yet Again? It’s Pop Quiz Time for the Solopreneur

One Woman Shop Solopreneur Success Bundle 2017

(Editor’s note: If you’re already on our email list, you got this pop quiz via email this week — and probably #nailedit. Not on our email list? Oops! Hop on it here. In the meantime, test your knowledge below.)

It’s Back to School Month here at OWS! That means we’re celebrating learning, but not just any learning: strategic learning. (Because learning #allofthethings isn’t always the right decision.)

For right now, though, we want you to put your books away and take this pop quiz. Not to worry — this one is more the business version of a Cosmopolitan quiz than the kind that will keep you up all night…

When it comes to the following, are you a 1, 2, or 3?

When it comes to putting things on autopilot in my business, I…

  1. Am a master chef of IFTTT recipes, religiously use email templates, have the sickest email marketing sales funnels, and use my project management tool every day without fail…not to mention that my FitBit auto-magically starts my coffee maker every morning as soon as I wake up.
  2. Embrace the concept, but struggle to find the balance between automating everything and maintaining a personal aspect to my biz.
  3. Think it’s fun to say #automationstation…but that’s the extent of it. After all, I’m not, like, a web developer…

When someone mentions hashtags, I…

  1. Launch into a 5-minute explanation of the hashtags that drive traffic to my Instagram, the spammy ones I avoid, and the exact increase in my Insta followers since implementing my new hashtag strategy.
  2. Admit that I drop a few into my Instagram posts here and there but don’t exactly have a strategy.
  3. Sarcastically respond with a hashtag to show how above hashtags I am. #sassy #ironic

When I think of cash flow, I…

  1. Relish the fact that I have weekly coffee dates with myself to go over my cash flow, have appointments on my calendar for important financial deadlines, and am always paid on time by my awesome clients.
  2. Get paid on time sometimes, have some savings in my bank account sometimes, and feel at ease sometimes…but I sure wish all the above were “all the time.”
  3. Think that the only way cash seems to be flowing is out of my business.

When it comes to content marketing (copy, images, and promotion), I…

  1. Am disgustingly proud of what I’ve got: insanely high-converting sales pages for my successful, highly-rated e-courses, beautiful images and stock photos that perfectly match my brand, and copy that ropes my audience in with how hilarious//heartfelt/straightforward it is.
  2. Have some content. Sometimes I market it. Isn’t that enough?
  3. Don’t really do that. Does anyone really care what I have to say?

When I think of sanity in my solo biz, I:

  1. Calmly raise my green smoothie and say “Namaste.” I’m centered, productive, and making money — with time to spare for prioritizing meet ups with friends, time with my nieces and nephews, volunteer work at a local non-profit, and high-energy work outs.
  2. Believe I could get there with the right tools, but things keep getting in my way (like clients, money, hiring struggles, legal stresses, family, naps, Netflix, wine…)
  3. Laugh. Solopreneur sanity — that’s an oxymoron, right?

You’re done! Now, tally up your answers:

If you got mostly 1s — Can we be you?! Close your laptop, grab a margarita, and relax. You have no more work to do. We’re sending envious but proud looks your way
If you got mostly 2s — Think: Is there at least one of these areas that you’d love to feel especially capable in? It might be the perfect time to invest strategically in your biz to bring about some crucial changes. Hint: Monday could be just the time.
If you got mostly 3s — Take a deep breath. Wait for next Monday. Buy the Solopreneur Success Bundle. Implement the action steps provided to you by 18 brilliant creators. Pass go, collect $200*.

*Or more

Well done, One Woman Shop. No matter your answers, you pass. Because we’re all at different stages of business, facing different obstacles and celebrating different wins.

By now, it’s probably no surprise that the Solopreneur Success Bundle is coming on Monday. We can’t promise that if you buy the Bundle, you’ll move into the first category overnight, but we can promise that — if you do the work — you’ll benefit from some serious takeaways from the 18 products within the Bundle that’ll inspire your biz for years to come.

The countdown to launch is officially on:

To strategic learning + solopreneur success!

Coffee, Cozy Socks…and a Free Bundle? (Solopreneur Success Bundle Giveaway!)

Do you ever feel like as a solopreneur, you have a one-track mind? You spend every waking minute working on your latest and greatest idea, you jot down notes in your Evernote as you’re falling asleep, and you try your best to focus on your mimosa brunch when you’re really thinking about your sales funnels, creative copy, and launch strategy. It’s an exhilarating feeling, as long as it doesn’t take over your life too much.

…And it’s something your non-solopreneur friends may never truly get. Luckily, you’ve got a community of fellow nerds here at OWS.

Well, as you may have noticed, our one-track minds are focused on the Solopreneur Success Bundle, which goes live at 12:01am on Monday, September 18. But who’s counting?

And speaking of things your non-business friends may never understand: Your excitement over insanely affordable access to 18 insanely valuable products from some of your favorite online creators. ($99 for more than $1,700 of value? Word.) 

But…what if you could get all of that and more for free? For the next two-ish weeks, you can. We’re giving away the following three prizes:

  • Grand prize: One Solopreneur Success Bundle ($99 value, but really worth over $1,700)
  • Winner #2: One Target gift card ($30)
  • Winner #3: One Starbucks ($15)

Why these prizes? We want you to be fully caffeinated (thanks, Starbucks!) with a giant mug in hand and cozy socks on your feet (hey, Target!) when you open up your Solopreneur Success Bundle. All you have to do is help spread that word that the Bundle is coming. The more you share? The better chance you have of winning! But the giveaway is only live until next Friday, September 1st, at 11:59pm EST — enter today!

a Rafflecopter giveaway

Note: In order for your points to count, you must manually perform each entry item that you claim points for. Rafflecopter does not automatically perform the action for you!

P.S. Want to do more than just spread the word about the Bundle now? You can earn cash money when you sign up to be an affiliate for the Bundle. See our call for affiliates here!

The Future of Content Marketing (It’s Probably Not What You Think)

How many times have we heard all the things we “should” be doing when it comes to our business? My guess is: an awful lot.

And it’s no different when it comes to content marketing:

Facebook has said that writing is dead, while others insist you write a 2,500-word blog post (with a content upgrade!) or you’re wasting your time.

Everyone’s in raptures about live video.

And anyone who’s anyone has a podcast.

I’m not saying that any of these content types are wrong or that you shouldn’t do them. (Heck, it’s your biz. You do what works for you.)

What I am saying is that the landscape of content marketing is changing.

Here’s the TL;DR: There’s no one content marketing strategy that works. And there’s no one template to follow.

Why? Because the solopreneurs who want to stand out are getting sick of hearing all the shoulds and need-to-do’s when it comes to creating content for our businesses — and some of us are rebelling.

A content revolution is underway and it’s all about doing content your way.

The good news? This is your first-class ticket to unique content that stands out, serves your audience, and is fun to create. (How many wins is that?!)

So if you’re fist pumping (yes!) while doing a happy dance (possibly to this song), then your next question is probably: Okay, cool. So how exactly do I do content my way?

Well, my friend, one of the easiest ways to do content your way is to let your personality shine through. But how?

Your 3-step plan for adding more personality to your content

1. Give yourself permission to do things your way

The first step is to rethink everything you think you know about creating content for your biz. And that means that you need to transform the way you think about content (and the stories you tell yourself) so that you can allow yourself to do content your way.

Because here’s the thing. You don’t need:

  • To do what everyone else is doing
  • To force yourself to write
  • To heed another tactic from a 6-figure guru

You’re the only one who can give yourself permission to do things your way. So no more blinding yourself to the possibilities, okay? All options are open.

2. Claim your voice (+ use it)

Read your writing and feel like it’s stilted, boring and doesn’t sound a thing like you? Then it’s time to rediscover your voice.

And yes. I said “rediscover” on purpose. Your voice is already there and we just need to bring it out.

My favorite way to do this is to record yourself speaking. Hit record on the voice memo app on your phone and just start talking. Talk about your message, your passion, an idea for a blog post, what you hate about your industry.

Talk it out. Then listen back to the recording.

Listen for particular words, phrases, explanations and examples that stand out to you. What expressions do you use all the time? What do you say that if a loved one heard the words they’d immediately know it was you?

Use your ears to your advantage — you’ll know when it sounds like you.

3. Share what you love (especially if it’s non-biz related)

People buy from people.

We trust people that we know and like (hence: “know, like and trust” factor). Sharing that you’re a coffee addict, or that you buy every paper planner you can get your hands on, or that you always work at a cafe are the little details that make you relatable and human.

And human = someone we can get to know and trust.

Practice sharing your story, and weaving different elements of your personality into your website content, services, sales pages, blog posts, on social media and for free email challenges.

This step is where the fun really

Example 1: My mentor, Melissa Cassera, is a business strategist and screenwriter who loves binge watching new series on Netflix and catching up on celebrity gossip. She reflects her personality in her signature program, OBSESSED, and in Game of Thrones-infused blog posts.

Example 2: A biz buddy of mine, Maggie Giele, recently revamped her entire business to showcase her love of Harry Potter, magic, and all things geek. (Her signature service is called Slay Your Strategy. I mean…come ON. How cool is that?!)

Example 3: I recently created the Jane Austen inspired Content Her Way revolution. Sure, this could have been just another content strategy project, but where’s the fun in that? Adding a Jane Austen flavor (someone who I believe completely embodies the philosophy of Content Her Way) has made the project more fun and has brought fellow Austen lovers in my community out of the woodwork.

Remember: There’s no one content marketing strategy that works. And there’s no one template to follow.

Content marketing is changing and I think that change is for the best. No more shoulds or need-to-do’s. More quirks and personality.

Content doesn’t have to be time consuming and soul draining. It can be efficient, effective, fun and fulfilling.

The key is to do it your way.

Join the revolution.

Content might be king…

but it doesn’t have to rule your world. Drop your email below to get even more great tips on content as a solo business owner!

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