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I can’t wait to open your emails! Your emails are my favorite ones to read… Your emails make my inbox sing! When the emails you write to your list are engaging, entertaining or instructional, it’s easy for the readers to love them. When they ooze with personality and make a connection with your readers, they…

Absorbed. Connected. Engaged. These are three things we all want our audience to feel when they read our website. And the way to allow them to feel all of this? It comes down to your brand personality: the words you use, the images you share and the colours that tie it all together. But what…