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If you’ve enabled Google Analytics for your website, congrats! You’re a step ahead most. But are you really taking advantage of the full power of the tool to help your business grow? Good news: there are just three things everyone must do inside of the Google Analytics platform to get the full capabilities, become a…

We often catch ourselves thinking that Google is always the answer. But it’s not- and here’s why that’s a good thing for you and your solo business. It’s true that pretty much every question can be answered on Google (in fact, we just talked about our love of Googling the other day). Googling “How do I set up…

You just launched your personal or business blog. Awesome! Now what? Before you get too busy publishing posts, responding to commenters and growing your online presence, please do yourself a favor. Take a deep breath and press the pause button. In order to get your blog wheels rolling and attract thousands of page views each…

According to Search Engine Land, Google receives over 63,000 searches per second every day. Think about that- literally thousands of people are searching the web right this very second, most likely for drastically different things. Regardless of whatever the intent might be, though, searchers typically all have one thing in common: They’re looking for an…

BY VISITING ONEWOMANSHOP.COM, YOU ARE CONSENTING TO OUR PRIVACY POLICY. Overview One Woman Shop, LLC (“OWS”) is committed to protecting your privacy online. This Privacy Policy describes the personal information we collect through this website at onewomabshop.com (the “Site”), and how we collect and use that information. The terms “we”, “us”, the “Company”, “our” and…

Using SEO effectively can seem like a headache. Keywords? Links? Content marketing? I’ve been there. If you’re a small business owner, you have enough on your plate, and learning about SEO can seem like more trouble than it’s worth. But SEO is so much more than a marketing strategy. SEO, or Search Engine Optimization, is…