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You work hard at growing your email list. You created an irresistible lead magnet and optimized your website to capture leads. But when did you last take a close look at the emails that you’ve been sending out? While growing your list is important, it’s equally important to take care of your existing subscribers and…

grow your community online

If you have been anywhere near online marketing trends lately you will know there are just two words on everyone’s lips: email marketing. And business owners are talking about it for good reason. Email marketing has one of the highest rates of return over any other inbound marketing channel. They say that for every $1 dollar…

grow your community online

We recently spoke to several creative female entrepreneurs with growing or established email lists and chatted with them about their best practices for email marketing. The girls we spoke to have email lists that range from under 100 to over 4,000 recipients. A big thanks to Katie of Balanced Beings, Alexis Grant of Socialexis, Marisa of Creative Thursday, Sara…

How many times have we heard all the things we “should” be doing when it comes to our business? My guess is: an awful lot. And it’s no different when it comes to content marketing: Facebook has said that writing is dead, while others insist you write a 2,500-word blog post (with a content upgrade!)…

There’s something to be said about not jumping on business bandwagons. Deciding to not join in on the latest “business trend” might mean you’re keenly aware of how the trend fits into the bigger picture and whether it would be smart to adopt, or maybe you’re not taking it on out of fear even though…

You have a creative business, which means, most days, you feel like you’re on top of the world. You can work when you want to, with whom you choose, and take vacations on a whim because hey, you are boss like that, right? Unless, of course, you’re not feeling confident with your income. That changes…