Today we’re coming at you with a reminder that we always tell ourselves. (Pretty much all of our Shop Talk posts could also be filed under “Notes To Self.”)
If one person is vocalizing something, there are probably other people out there thinking it.
How can this reminder help you in your solo business?
If someone emails you a question about how to set up ConvertKit, there are probably others wishing they had a useful tutorial to refer to. Consider writing a step-by-step blog post with instructions.
If you offer an e-course that’s normally delivered week-by-week and one of your community members asks if it’s possible to access it all at once, there are probably other people out there who are afraid to look demanding or hadn’t even thought to make such a straightforward request. Consider offering the e-course both week-by-week (for those who want to take bite-sized steps so they don’t feel overwhelmed) and all at once (for those who like to batch their tasks and/or want to do it in one fell swoop while they’re energized).
If one person emails you telling you that they’re having trouble downloading their brand new Solopreneur Success Bundle because of tech issues, there are probably at least two (okay, ten) others who are also having trouble. Consider double-checking the delivery process, changing the number of downloads each person can have, and having a backup method for delivering the Bundle if all else fails.
And after you’ve taken action steps, take a minute to thank the people who are taking time out of their days to articulate what others in your community might very well be thinking.
P.S. Because every post we write and video that we record must have at least one caveat, here it is: If someone is expressing a completely outlandish or irrational opinion, feel free to let it silently disappear into the black hole of “What in the actual…..??”