Shop Talk: It Doesn’t Have to Feel Special

solopreneur

solopreneur

Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours.

One of our biggest takeaways from reading The E-Myth Revisited was how often business owners are focused on their own interests, wants, and whims instead of those of their customers and clients.

We want our businesses to be so fulfilling for us that we often overlook an extremely important end goal of any business: to generate profit by satisfying customers.

We’ve, of course, experienced this at OWS HQ. For example, around this time last year, we wanted to provide a content upgrade (read: bonus) on our 100 Best Sites for Solopreneurs list. We wanted to add value to the already jam-packed list. Something new and exciting and special.

In the midst of the brainstorming process of what that upgrade should be, Sara had a simple idea: Why not use something valuable that we had already created that we thought would perfectly fit those who landed on #100BestSites? (That thing = The Road to Solopreneur Success ebook.)

We wouldn’t be creating something just to create it. We wouldn’t be pouring hours of work into something new.

But? It wouldn’t feel special. We wouldn’t be lit up by watching something we had created be put out into the world for the first time. (Because, as any solopreneur knows, you can’t beat the rush of launch day.)

But we quickly realized that we weren’t taking the easy or lazy way out. We were taking the most effective and efficient route — the one that made the most sense for us, yes, but also, for our audience. And there’s something to be said for that.

How can you put aside your own need for “specialness” and instead choose efficiency and effectiveness for your audience today?

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