Welcome to Tools We Love, where we highlight some of the tools that make us more efficient, productive, and effective in our businesses. Have a tool that you want to share with the community? Email us! Today’s tool we love: SendOwl!
If you’re like many of the business owners in our community, you probably offer some kind of paid product that you’re looking to sell online.
Us too! As we prepped for the launch of The Solopreneur Success Bundle, we knew we wanted a robust e-commerce platform that would allow us to 1) handle both payment and delivery of our digital download, and 2) manage our affiliate program (we were so thrilled to sign up over 70 amazing affiliates, who actively promoted the Solopreneur Success Bundle throughout the 5 days that it was for sale).
We asked around about a few options (Gumroad, DPD: Digital Product Delivery, and Selz all came up several times), but we opted to go with SendOwl and couldn’t be happier. We’re now using it to manage delivery of The One Woman Shop Bundle and our other current products.
A few SendOwl features we love:
- Discount codes: We use specific codes for our fantastic members, to track the success of specific Facebook Ads, and more.
- Upsell feature: This requires upgrading to the second tier of the monthly plan, but it allows us to automate the upselling process. An example: Someone goes to buy The Solopreneur Sanity Handbook and they’re encouraged to upgrade to the whole One Woman Shop Bundle instead. (Because…why not?)
- Integration with MailChimp (and pretty much every other email marketing platform. Yes, including ConvertKit!): When an individual purchases any of our products, they are automatically added to the appropriate email list or tag, which means we can send them follow-up emails specific to that product.
- Easy affiliate management: Want to offer different affiliates different commission rates, like we did when we offered Solopreneur Success Bundle contributors a 50% commission, instead of the standard 30% rate? Easy to do with SendOwl. Want to only enlist affiliates for certain products, but not others? Same. Want to see which of your affiliates is kicking the most ass, so that you can reward her accordingly? Easy.
- Order tracking + reporting: If you want to see when you’re making the most sales, how many orders were started but not completed, and your conversion rate (based on the number of orders completed vs. the number of times the page was reviewed), SendOwl’s got you covered.
- Google Analytics integration: With a huge launch like The Solopreneur Success Bundle, tracking our conversions was critical. We didn’t get as far into the Google Analytics integration feature as we would have liked, but knowing it’s there for this year’s Bundle is reassuring.
- Stellar service: So far, we’ve been very satisfied with their responsive customer service and very complete Help Center. Seriously, we know what we’re talking about here — we did some desperate 11th hour (literally, 11pm) searching of it the night before the Bundle launched.
Limitations + drawbacks
No product is perfect, so SendOwl has to have limitations, right?
Obviously, we would have preferred to use the Upsell feature (mentioned above) without upgrading our plan, but it takes money to make money, friends.
Another slight limitation: We would love to be able to upload materials, like graphics and pre-written social media content, for our affiliates directly to SendOwl to save them a step when they want to promote us — which is always, of course 😉 Our workaround: Create a Google Doc with all of the assets and link it within an auto-responder on MailChimp. They sign up as affiliates, get added to the corresponding list, and get kicked this email with everything they need. Boom. #welovesystems
How to get started with SendOwl
- Head to SendOwl and create an account by clicking “Sign up” in the upper righthand corner.
- Choose a pricing plan: Basic ($9 USD per month) might be for you if you don’t need to manage an affiliate program, but otherwise, the Standard ($15 USD) is probably the right fit. If you plan to sell subscriptions or would like to offer upsells, opt for the $24 USD per month plan (like we do). No matter which plan you choose, you get a free, 30-day trial.
- Head over to the Help Center for instructions on every single step of the process.
Questions about SendOwl? Hit us up in the comments below! Have a tool you love for selling + affiliate management? We’d love to hear that, too!
Just a head’s up: As you might’ve guessed, we are affiliates of SendOwl — we promote the platform because we love it!