Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours.
Back when I (Sara) was a starving grad student (okay, I wasn’t starving — but I was pretty broke), I took on a gig pouring wine for a Finger Lakes winery, bringing a selection of their wines to stores in my local area to taste. I would often share the feedback I got from customers with the winemaker, and was always hesitant to tell him when a wine didn’t go over well — though he could always tell by the amount that came back.
One day, he said this: “Different tastes make the world go round.” He went on to explain: “If everyone had the same palette, I wouldn’t be able to experiment with different grapes. If everyone liked the same wine, I wouldn’t have a place in this industry.”
Mind = blown. Here was a winemaker in what has quickly become a near-saturated industry in the Finger Lakes, welcoming competition and feeling entirely confident in his ability to find his place because he knew the one secret that we often forget: Different tastes make the world go round.
So, solopreneur, next time you’re wondering if you’re really the best person to be recording a podcast/writing that ebook/hosting that webinar, or when you’re entirely doubting your ability to stand out and are concerned with adding to “the noise,” remember this: Different tastes make the world go round.
Yes, there are thousands of copywriters in the world. Web designers? Yup. Business coaches? Better believe it. But whether you realize it or not, there are certain things about the way you do what you do that make you unique. Maybe it’s your snark, or lack thereof. Maybe it’s your straight-talk, or maybe it’s your woo.
Focus on what makes you different — because there’s someone out there whose palette is waiting for it. Cheers.