Hey, Nice Package! is a multimedia course by Rebecca Tracey from The Uncaged Life. It’s designed to take the guesswork out of creating packages for your service-based business. By the end of the course, you’ll have offerings your community needs and be able to communicate the value of those offerings to the right people. One of the best things about HNP is you can apply the process to one-to-one packages, group services, and even live courses.
I purchased HNP early on in its existence, and still use the system when planning new packages and offerings. In this review, I’ll share who will find HNP useful, who it might not be such a great fit for, and what to expect if you purchase it yourself.
Full disclosure: Rebecca is known for her no-nonsense approach to online business and Hey, Nice Package! is no exception. Expect down-to-earth guidance and advice mixed with a healthy dose of straight talk. If you’re looking for touchy-feely hand-holding, this probably isn’t for you. If, on the other hand, you prefer cutting through the fluff, getting down to business, and you’re a fan of Rebecca’s blog, chances are you’ll love this course.
What to expect from Hey, Nice Package!
Hey, Nice Package! comes as a self-paced, 113-page workbook, with external links to worksheets and videos that take you through certain parts of the process in more detail. You’ll also get access to a private Facebook group for questions and feedback. The course is divided into nine sections that cover:
- Doing the foundation work (identifying your ideal client, figuring out where you fit into their journey, explaining exactly how you help and knowing your strengths and how you like to work)
- Choosing what to offer (problem-based packages vs. niche-based packages, developing a signature program, repeat clients)
- Structuring packages
- Beta testing packages (including getting feedback and testimonials)
- Writing a sales page
- Creating next level programs
- System and technology (automating the process, making delivery as smooth as possible)
This course isn’t something you’ll be able to complete overnight, especially as a couple of the modules involve surveying and beta testing packages. The first time I worked through this course, it took about a month from start to launch. That might sound like a long time (and it might very well be possible to do it quicker), but it’s well worth the investment for the level of clarity you get at the end.
Who will love HNP?
The short answer: Anyone who offers services, no matter what field you’re in. Think: coaches of all descriptions, holistic practitioners, fitness instructors, yoga teachers, copywriters, and pretty much anyone else who has a service-based business.
The longer answer: One of HNP’s best features is that you can apply it to any industry with the same outcomes. It’s useful for new business owners who don’t yet have a community, as well as those who are more established.
HNP is perfect for you if you’re a business owner who wants clarity on who your ideal customer is/are, and where those customers’ needs intersect with that your expertise. It’s especially useful if you’ve been offering a general service up to this point (like copywriting or life coaching). A focus of the course is shifting away from offering general services for everyone to creating specific packages for specific types of people.
Sold? Find out more about Hey, Nice Package! here. Need more? Keep reading!
Who is Hey, Nice Package! not right for?
HNP is designed with service-based businesses in mind. If you run a product-based business, you will still find aspects of the course helpful. However, there will probably be other courses out there that will be a better fit for you and your business overall.
It’s also not going to be right for you if you’re not open to changing or tweaking your current services. Having worked with people who have service-based businesses, and gone through the same process myself, I know it can feel challenging—even scary—to narrow down what you do and who you do it for. HNP is a great practical guide that covers how to do that and why it’s necessary. As with any course, though, you also need to be willing to actually implement the system in your own business (remember, the whole process takes about a month from start to finish).
Finally, you might want to look elsewhere if you know that you’re going to want personalised advice and attention when crafting your packages. The course comes with an engaged Facebook group with 275+ members (and where Rebecca is very responsive to questions). If you know that you’re someone who will need some one-on-one hand-holding through this process though, you might want to consider hiring a business coach instead.
How Hey, Nice Package! has helped my business
Hey, Nice Package! has been eye-openingly helpful in a number of ways. Here are a few things it’s taught me:
- What not to do. There’s a great section in the first few pages of HNP called “The Shit We’ve All Done Wrong” which is about how not to create packages (for example, offering vague, mushy or intangible results, which is a common challenge for life coaches!). As I read through the list, it dawned on me that I was doing all of those things! Within the first few minutes of reading, I could identify several things I could do differently when it came to marketing my coaching practice.
- Stop offering open-ended packages. Another big takeaway from HNP is that it has encouraged me to step away from open-ended coaching packages. Now, when my clients reach the end of a coaching package, they can renew it if they want, but they know exactly what they’re committing to (and for how long) from day one.
- How I talk about my services. Like many coaches, I found it hard to describe my clients’ results in tangible terms. I’d used fluffy and vague language to describe my services that left me sounding like practically every other coach out there (which I’m not). HNP has helped me get clearer on explaining exactly what I offer by helping me identify exactly how I help my ideal clients and basing my packages around their specific needs, rather than vague guesswork. The sales page module also offers a helpful template I’ve now adapted for products and courses, too.
How HNP is different than similar courses on the market
Hey, Nice Package! works on several levels. It’s a way to create specific packages that combine your expertise with your audience’s biggest needs. At the same time, it’s also a useful way to generate ideas for future services, products and content based on your audience’s key problems and questions.
A lot of other products cover sections of the HNP process (for example, writing a sales page), but HNP takes you through the entire process of creating valuable packages from scratch. Rebecca is a great teacher, explaining each step in easy-to-understand detail throughout the course and offering feedback and advice in the Facebook group. While she provides a done-for-you framework, she still leaves a lot of room for you to put your own stamp on your packages.
Finally, it’s a reusable system: You can use it again whenever you create a new package or service-based offering.
What are HNP’s limitations?
Some people might view the structure as a limitation. If you want to get the full benefit, you need to work through the whole course in order, rather than cherry-picking sections. You also need to be willing to devote enough time to the exercises (especially the questionnaire and beta testing processes), so it’s important to be aware this isn’t something you’ll be able to complete in an evening. It’s an entire process rather than a “dip in, dip out” course.
Ready to take the “ack” out of packages?
Hey, Nice Package! is one of the most useful courses I’ve completed. Not only has it helped me get clearer on how I serve my ideal clients, but it’s also something I’ve used over the last couple of years as my business has evolved (as I write this, I’m currently working through the course again to re-tool my coaching packages). Using the HNP process, I’ve been able to hone my identity as a coach and create a set of packages and products based around the sweet spot where my strengths and skills meet my community’s biggest needs.
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