Ever feel like every business guru, expert, or ninja wants to sell you on the idea that there’s one solution to all of your solo business issues?
Here at One Woman Shop, we don’t believe that business - or life - is one-size-fits-all. Though we’ve slipped, we try to always steer clear of using phrases like “you need to,” “you should,” or “your whole business will fall apart if you don’t…”
For example: we believe your daily schedule is all your own. Maybe you wake up at the crack of dawn (we both do!) or maybe you sleep until 11am -- because you can.
We’ve run a post called One Woman Experiments: What the Most Successful People Do Before Breakfast, but the post is exactly that: an experiment. Not a rule or a requirement, just a neat little look into one woman’s adventure with waking up earlier. Nowhere in the post does it mandate that you, too, need to set your alarm clock for two hours earlier from now on.
Why? Because business is not one-size-fits-all.
Just like your schedule, your marketing strategy is all your own. We’ve got a post coming up about why Cristina is an Instagram convert. Will we encourage you to reconsider Instagram as a marketing platform if you’re staunchly against it at the moment? Heck yes. But will we say that your business needs an Instagram strategy or that you’re making a fatal error by not using it? Nope.
Why? Because business is not one-size-fits-all.
Likewise, how you choose to structure your business and the clients you take on is all your own. Firmly believe that picking a very specific niche is important for your success? We’re here to help you brainstorm the specific characteristics of your ideal client, down to their bra color and favorite movie. But if you’ve made a proactive decision that niching isn’t for you (you little multipassionate, you), like Carlana and Sara have, we’re going to support you, too.
Why? Because business is not one-size-fits-all.
The people you surround yourself with -- and the community you build -- through your business is entirely your choice. If you’re looking for a business coach who will yell obscenities at you (no seriously, some people want this), we’ll direct you to that kind of tough-love personality. If you’re looking for a more gentle, hand-holding approach, we’ve got you there too. Either way, we think it’s about knowing yourself and your preferences.
Why? Because business is not one-size-fits-all.
You didn’t start your business to live up to someone else’s expectation; to be someone else’s employee; or to run it the way someone else tells you you should. Make it your own.
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