If you’re like most solo or small business owners, you’re constantly on the lookout for ways to grow your community of supporters, clients, customers and collaborators.
At One Woman Shop, a resource hub and community for female solopreneurs and freelancers, we have a secret weapon that we use to proactively grow our community: email. No, not email marketing, just email.
Since adding smart, resourceful solo business owners to our community is one of our top priorities, we decided to take matters into our own hands. Sure, we spend time pinning, tweeting and Facebooking and yes, we set up a pop-up plugin on the site and started offering an opt-in freebie, but one of our biggest initiatives recently has been direct outreach through email.
It’s simple, really. Anytime we see a female solo business owner online, we send them an email telling them about our community and asking them if they would like to join our email list.