How to Get Your Own Copywriting Clients

In addition to proactively searching for writing jobs yourself, you can also market yourself so that future clients will come to you. Sounds pretty ideal, right? While it takes a little time, creativity and some good-old networking, you can successfully attract clients by putting yourself out there. Here are a few tips to get writing gigs by making them come to you.

Create an online portfolio: Having a physical copy of things you’ve written is great for in-person interviews, but you need to keep up with the digital age. Creating an online portfolio of your work is a must for getting freelance writing jobs (and full-time jobs too). Contrary to popular believe, you don’t have to be a web guru to create your own website. There are many free and easy-to-use platforms out there such as Wix, Contently and WordPress where you can upload your information, photos, links and samples. You don’t need anything too flashy or fancy, you just want a website that’s easy to read and features your writing samples.

One Woman Shop Resource: Brandon Lee provides an in-depth look at the best portfolio-hosting options for copywriters on Sangsara.

Link to this portfolio everywhere: I have a “Hire Me” tab on my blog’s navigation bar. While I wasn’t looking for a full-time job, I kept this up for possible freelance writing opportunities. After a few months of having this up, I was contacted by the owner of a fashion boutique who wanted me to help with their SEO strategy and write copy for their store, website and blog. She found me through my blog and contacted me straight from my “Hire Me” page, so I’m living proof that this can work. If you don’t have a blog and you’re a writer, I suggest creating one. It’s a great way to practice your writing, make connections and get your name out there.

One Woman Shop Tip: When guest blogging, include a link directly to this page in your author bio.

Use social media: Much like the tip above, make sure to link your online portfolio/resume to your social networks. They should definitely be on your LinkedIn, but also can be seen by many if you link them to your Twitter bio as well.

One Woman Shop Tip: Consider using standard words like “copywriter” in your bio- while we love fun job titles, they can limit you since most people search for more common terms.

Keep in touch with your connections: I always try to keep in touch with my past clients and organizations who I’ve worked with previously. Maybe that small agency you did a writing project for last month has another client who could use your help. If someone had a pleasant experience working with you, they are far more likely to hire you in the future or recommend your services to a friend.

One Woman Shop Tip: Use a site like Newsle to easily keep up with your network- when someone pops up on your radar, take a few minutes to reach out to them. 

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Rachel Maleady is a 20-something currently working in the field of SEO. She is also a freelance writer and runs her own lifestyle blog, Life Unsweetened. You can follow her on Twitter and Google+

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