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I just left a lunch meeting with a woman who is considering joining the One Woman Shop movement- she’s unhappy with her job but is scared to take the plunge into full-time solopreneurship. During lunch, I reminded her that it’s not all or nothing and I want to remind you of the same thing. You don’t need…

Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! When Hope Connell came…

diy pr

Psssttt. I have a secret. Editors and writers are constantly on the hunt for new people and products to feature and you don’t need a publicist in order to get their attention. You do, however, need to know what it looks like to pitch like a pro. DIY publicity works, but only if you play…

Looking to start an affiliate program for your product? We’ve talked about it a tiny bit before, but we thought you might be craving some more resources. This infographic from Dekh is a comprehensive 51 point checklist for starting an affiliate program from scratch- so hang on, it’s thorough! Any advice on starting an affiliate program?…

In addition to proactively searching for writing jobs yourself, you can also market yourself so that future clients will come to you. Sounds pretty ideal, right? While it takes a little time, creativity and some good-old networking, you can successfully attract clients by putting yourself out there. Here are a few tips to get writing…