An Inside Peek at the Solo Businesses of Three YouCanBook.Me Users

As you may have seen us mention a few times, we are huge fans of YouCanBook.Me, a tool that allows you to send your calendar link to anyone so that they can book a time with you- without the back-and-forth that scheduling usually takes. Here’s the gist: you create an account, sync it with Google Calendar, create a customized link, and then send that link to anyone who wants to book a coffee meeting, a coaching call, a speaking engagements…or even a social outing!

We chatted with a few of YouCanBook.Me’s One Woman Shop users about their businesses and how they use the scheduling tool to simplify their day-to-day life.

Laura Bailey of Samara Skincare

samara skincareLicensed Esthetician and Manicurist Laura Bailey provides facial, brow design, and nail services in Seattle WA at Samara Skincare. With more than 10 years’ experience working in the Seattle area’s elite spas—including the Four Seasons, NW Face Spa at the Woodmark, Gene Juarez, and the Rosario Resort on Orcas Island—Laura brings artistry and passion for all things beauty. Her restorative treatments leave her clients relaxed, vital, and self-confident.

Tell us a bit about your solo business. What does an average day look like for you?

I start my day with business and operations-oriented tasks, then I take my first guest at 11:00 a.m. Most of the time, I’m booked for the entire day. When I’m not booked, I run business errands like picking up supplies or doing laundry or designing/making products. On some days, I get to go home for lunch, which is a treat. At the end of the day, I clean up my treatment room, water plants, dust, and vacuum the hallway/welcome area, so that I’m ready to start the following morning.

How long have you been using YouCanBookMe and how has it helped your business?Any insider tips?

YouCanBookMe has helped save time, increase bookings, and provide a better customer experience since December 2012. Scheduling and confirmation are immediate, in real time. My guests can see my schedule and book an appointment without having to wait for me to call back or send an email. I love that YouCanBookMe syncs with my Google Calendar, so that I can see new appointments on my smart phone or computer. This real-time access to my schedule and client’s questions is a great way to communicate with my guests.

I have a field on my schedule page for questions/comments. My insider tip is to check each booking, because sometimes a guest has a question or concern they’ve entered.

Sometimes new guests are unsure about using this tool to schedule an appointment because they’re confused about how to use the tool or hesitant about using technology to schedule an appointment rather than talking to a person. On my website, I have information about the process and I direct guests to this information. When guests call to make an appointment and get my voice mail, I have a message that tells them they can schedule an appointment online. Once a guest books an appointment for the first time, they trust that the process works.

Also, the folks at YouCanBookMe are incredibly responsive. If you have a question, they’ll get back to you at lightning speed. I have an icon (favicon) on my website, and I wanted it to appear on my online booking, too, so I emailed my request to tech support, and they took care of my request that same day.

We’re all about digital productivity tools and tips, but we want to know: what’s your favorite old-school strategy or tip?

My favorite old-school strategies or tips are to take appointments on time, invite guests back after a service is completed, and send guests out the door with a few postcard menus or business cards for referrals. I have a referral rewards program as an incentive. When a guest recommends three new guests, I offer $50 off the next service. Most of my guests are professional women and they often forget to take care of themselves. When I realize I haven’t seen them in a while, and I see some open time slots, I reach out through email, inviting them to come in. This strategy has been well received.

Lastly, ask for what you need. I have a team of people I work with since I cannot do everything myself. If I need photos, I contact my photographer. If I need help with writing, I check in with my talented editor friend Kelly Malone from WordsUp Communication.

How do you unwind after a day of running your solo business?

At the end of the day, I make time to connect with family and friends. My husband is a fantastic cook, so we always make sure to have a healthful dinner together in the evenings. Self-care is so important. I make sure to get treatments myself. A few times a month, I go to a cozy spa in my neighborhood for a soak, steam, and sauna. I have to admit that sometimes I unwind by researching something new that one of my guests shared with me during our session. I love learning new things and seeing I can incorporate the new information into my body of knowledge.

Sherri Willson of Designer Label Gal

designer label galThrough Sherri’s love for rescuing greyhounds, she accidentally stumbled upon the labeling business. She sold greyhound return address labels and, when she lost her corporate job, she started Designer Label Gal to continue her hobby and work with clients. Recently, Sherri opened up two more businesses; Designer Lotions N’ Potions and Designer Alchemy Jewelry.

Tell us a bit about your solo business. What does an average day look like for you?

Busy, busy, busy.  Being a solo business owner, a typical day comprises designing, printing, answering emails, completing request for quotes, invoicing/billing/accounting/finance. No two days are the same. I work 7 days a week sometimes all day/night. I love it- I wouldn’t continue doing it unless I did.

How long have you been using YouCanBookMe and how has it helped your business? Any insider tips?

I’ve been using YouCanBookMe for approximately a year. I find running an ecommerce business can be a bit cold. When you are creating personalized products, I find communicating directly with the client is beneficial. This way I can hear their voice, get an idea of who they are, which better equips me with the tools I need to design the perfect item for them. YouCanBookMe makes it easy for clients/potential clients to book an appointment to chat with me.

We’re all about digital productivity tools and tips, but we want to know: what’s your favorite old-school strategy or tip?

I believe in the Golden Rule- one should treat others as one would like others to treat oneself. I take pride in the customer services I offer and I make sure to provide the highest quality products available.  I spend quite a bit of time researching for newer, better materials and always creating new products.  I make sure to listen to what my clients need/want and do my best to provide it and then some.

Louisa Chan of LouisaChan.com

louisa chan

Louisa helps coaches, trainers and teachers and thought leaders set up and grow heart-centered business; business that you can be proud of. Louisa is an established business coach and consultant who has worked with multi-national corporations as well as solo-preneurs. You can find out more about Louisa and get marketing tips from LouisaChan.com and connect with her on TwitterFacebook or Google+.

Tell us a bit about your solo business. What does an average day look like for you?

I start my day with mindful meditation pondering and reaffirming my vision, setting priorities and reminding myself why I am doing what I am doing.

There are two main parts to what I do every day and they are marketing and delivery (or operations). As a small business owner, I make it my priority to brand and promote my services, so the world knows of the message I have to share and the service I offer.  I connect, meet, network and build relationship online or offline through traditional method as well as digital marketing.

Then I would check with my team on status for the various projects and get ready to deliver any training, coaching or consulting services that I have committed to. Sometimes this can mean going into client’s office for consultation or meetings, other times it could mean delivering an onsite in company seminar or workshop that runs 2 or 3 days. Other times it could mean doing online consultation or phone coaching.

What are your greatest successes/challenges as a solo business owner?

Knowing what to focus on and not get drawn in to reaction or fire fighting mode has helped accelerated my business growth. The greatest challenge for a solo business owner is that she has to take care of every aspect of her business and this can get overwhelming if you do not have a clear plan of execution and work at it proactively and relentlessly. Although there are many moving parts in a business, not everything is equally important and I focus on marketing and delivery.

Without marketing and promotion, you don’t get visibility. Without visibility, you don’t get traction or traffic. Without that you don’t have prospects to build relationship with and without that you don’t have clients to sustain your business.

I focus on channels that work best for my market. Since I serve coaches, corporate trainers, teachers, thought leaders and other professionals, my prospects are on LinkedIn. Knowing who my ideal clients are and where they meet is key to knowing where I will focus my energy on and what message I will convey to draw them into my circle.

How long have you been using YouCanBookMe and how has it helped your business? Any insider tips?

Slightly under a year. I used it for prospects to book my time for private consultation and coaching. It frees up my time going back and forth with administrative work and it’s pretty easy to set up and use. There’s also a free version if you want to try it out. Solo business owners do not have time to spend on admin tasks, so leverage on technology and outsource it to your digital assistant or your virtual assistant so you can focus on the things that generate revenue.

What other tools do you use to streamline your processes and save time?

To stay in touch with trends and updates, I use Feedly to keep up with industry news. If I find something interesting, I will then save it on Evernote. which helps me store everything I want to refer to later. The good thing about Evernote is that I can access it on any device (iPad, iPhone and desktop) and I can save all kinds of media, including text, images, audio, links, and the search functionality is pretty good – so I can easily pull out things I want to refer to.

I use Copy and Dropbox for project work with clients and collaborate with my team. It works both as a central storage as well as a collaborate tool and I can access it anywhere anytime.

I also use Stride to help me manage my leads and track sales. There’s a plan for freelancer which handles 25 deals and there is a free version if you want to try out the features.

Want an upgraded YouCanBook.Me account?

YouCanBook.Me has graciously agreed to upgrade the accounts of three lucky One Woman Shop readers for three months. The benefits of a Premium account:

    • Link to more than one Google Calendar (for those of you who have multiple color-coordinated calendars!)
    • Send appointment reminders (to cut down on cancellations)
    • Offer a menu of up to 10 services (for those with multiple business offerings)
    • Send a follow-up email (to gather feedback and encourage repeat business)

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This is a sponsored post from YouCanBook.Me. As always, we only work with partners who provide tools and services that we find value in. 

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