Welcome to Tools We Love, where we highlight some of the tools that make us more efficient, productive, and effective in our businesses. Have a tool that you want to share with the community? Email us!
FollowerWonk is a tool from Moz (formerly SEOMoz) that allows you to search Twitter bios. For those of you who are social media averse, don’t close your window yet- you can still make use of the tool.
We use FollowerWonk for a variety of reasons: to find bloggers to work with, to build the One Woman Shop community (by searching for “solopreneurs,” “female entrepreneur,” and “freelancer” for example), to find local service providers, to find sources for our Prior to the Hire features, to do competitor research for clients, and more.
Wondering how the tool might be useful for you? Use it to find interesting individuals in your industry to form partnerships with, profile on your site (like Rachel does in her PRo PRofile series, pitch about guest blog posts, and get inspired by. You can also seek out relevant individuals to send product samples to or use it get on the radar of corporate PR folks or local media (tweet this)!
Let’s say you want to know who in your area is already offering professional organizing services- if you’re in Philly, you could run the following search:
You may notice that there are a bunch of near-duplicate accounts- sort by Social Authority to separate the legitimate accounts from the spam accounts:
Likewise, if you wanted to find multipassionates to chat with (like we do!), you could search for “multipassionate” and “multipotentialites” on FollowerWonk.
In our opinion, it’s great to use FollowerWonk to connect with individuals directly on Twitter, but we like to take it a step further by searching Twitter bios, following the links in people’s bios, perusing their websites, and contacting them via email for a more personal connection.
P.S. Want an more in-depth look at FollowerWonk’s features, functionality, and uses? Check out this guide from State of Digital!